What goes into creating the best small business brands?
That’s a question that a lot of folks ask, but few know how to answer (succinctly). Sometimes we just know it “when we see it.”
Cooking up a tasty brand requires ingredients that are both unique and familiar. These ingredients create a “Secret Sauce” that:
- Gets our attention – they stand out from the rest as something totally different
- Keeps our attention – they have a fascinating, yet relatable story to tell and it’s told with credibility
- Creates loyalty – they make us feel connected and part of a community
I love helping small businesses find and share their Secret Sauce. In fact, I’ve got a great online workshop that begins in February (2012).
One of the best parts of that workshop will be looking at real, live small business brands that are doing it right.
And I’d like your help finding them.
Let’s work together to find and showcase an annual “Tastiest Small Business Brand.”
Here’s how you can help…
How to Enter/Nominate:

You may nominate using any or all of the methods below. All nominations (you can submit up to 4 times) must be posted no later than midnight Pacific time, December 31, 2011:
- Leave a comment below nominating your favorite small business brand. Include a link to their website AND a short description of WHY you feel they deserve the nomination. Then share this contest via Twitter with hashtag: #TSBBA.
- Write a blog post about your nominee and go into more detail about what makes that business so “tasty” to you. Link back to this page in your post.
- Record an audio or video explaining who your nominee is and why. Be sure to mention this contest (and the URL: theWordChef.com) in your recording. Share that on our Facebook wall and tweet it to your network.
- Share a link to the Secret Sauce Workshop page and include a short phrase of why you’d like to take the class. (If you share via email, make sure you cc: tea@thewordchef.com. If you share via Facebook, be sure to tag Word Chef in your post.)
Each time you nominate someone, you’ll be entered to win a fabulous prize package…
The Prize Package:
- $100 Restaurant.com gift certificate
- Free copy of Danny Iny’s new book “Engagement from Scratch: How Super-Community Builders Build a Loyal Audience and How You Can Do the Same“
- Free copy of Nicole Fende’s new book “How to be a Finance Rockstar” (due out in January 2012)
- A two-pack of books from The Solopreneur Life: “Relationship Marketing for Solopreneurs” and “The Solopreneur Life” (a $24 value)
- Free One Year Pro Plus Membership on WPProBusiness.com (a $60 value)
- Free enrollment in our upcoming “Secret Sauce Workshop” (a $229 value)
The winner will be drawn at random and announced the first week of January 2012. And if you don’t want or need the prize, we can work it out so you can gift it to someone who does.
All credible nominations will be featured in a future blog post in January 2012 (Look for, “Is it Soup, Yet?”) and voting will commence for the Tastiest Small Biz Brand Award. You may nominate yourself, but nominations by 3rd parties will be given more weight in the final tally.
Here’s the list of who’s been nominated thus far.
The winner (as chosen by you, our readers) will receive honor, glory, prestige and yes…a $300 Restaurant.com gift certificate. Plus a fancy badge to display on their website, if they want some extra bling.
Many thanks to our sponsors:
The Solopreneur Life
WPproBusiness.com
theNumbersWhisperer.com

VirtuallyDistinguished.com

p.s. – The prizes are open to everyone on the planet, but the Restaurant.com gift cards only work in the states.
p.p.s. – Sponsorships are still available.













Tea Silvestre is a writer and marketing consultant with a passion for teaching small business owners how to market their unique offerings (aka their Secret Sauce) online.
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