Our judges (Pamela Wilson of Big Brand System, Karen Post the Branding Diva and myself) have looked carefully at all the finalists and scored each small biz brand in three categories:
- Get’s Our Attention
- Keeps Our Attention
- Builds Loyalty/Community
The brands were scored on a scale from 1 to 25 for each category, with a possible 25 bonus points awarded for whatever reason a judge might deem necessary.
The numbers have been crunched and the winner has been selected ((drum roll, please!)).
Our runner up is: The HopeFULL Company, who will win a $100 Restaurant.com gift certificate.
And the official title of Tastiest Small Biz Brand of 2012 goes to:
Yep, The Circus Serene was the clear winner and will receive the coveted Silver Ladle…along with a $300 Restaurant.com gift certificate and huge accolades from social media channels everywhere.
You can read up on how Tori (the Ringleader) came up with her branding here:
Origins of a Big Tent Brand (Part 1)
Origins of a Big Tent Brand (Part 2)
And you’re encouraged to follow her on Twitter so you can see how she builds community/loyalty in action!
If you’re wondering how to make your brand as tasty as our winner’s, check out this blog post on finding your Secret Sauce (I outline my 9-step process for creating an addicting brand). If you’d like a more hands-on approach, my Find Your Secret Sauce class begins next week!
Many thanks to our sponsors:
The Solopreneur Life
WPproBusiness.com
theNumbersWhisperer.com
VirtuallyDistinguished.com















Tea Silvestre is a writer and marketing consultant with a passion for teaching small business owners how to market their unique offerings (aka their Secret Sauce) online.
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