And the Tastiest Small Biz Brand of 2012 is…

award-BadgeOur judges (Pamela Wilson of Big Brand System, Karen Post the Branding Diva and myself) have looked carefully at all the finalists and scored each small biz brand in three categories:

  • Get’s Our Attention
  • Keeps Our Attention
  • Builds Loyalty/Community

The brands were scored on a scale from 1 to 25 for each category, with a possible 25 bonus points awarded for whatever reason a judge might deem necessary.

The numbers have been crunched and the winner has been selected ((drum roll, please!)).

Our runner up is: The HopeFULL Company, who will win a $100 Restaurant.com gift certificate.

And the official title of Tastiest Small Biz Brand of 2012 goes to:

 

Yep, The Circus Serene was the clear winner and will receive the coveted Silver Ladle…along with a $300 Restaurant.com gift certificate and huge accolades from social media channels everywhere.

Tori Deaux, Ringleader of The Circus Serene

Tori Deaux, Ringleader of The Circus Serene

You can read up on how Tori (the Ringleader) came up with her branding here:

Origins of a Big Tent Brand (Part 1)

Origins of a Big Tent Brand (Part 2)

And you’re encouraged to follow her on Twitter so you can see how she builds community/loyalty in action!

Yep, it's an ACTUAL ladle! And we hope our winner uses it in the kitchen!

 

If you’re wondering how to make your brand as tasty as our winner’s, check out this blog post on finding your Secret Sauce (I outline my 9-step process for creating an addicting brand). If you’d like a more hands-on approach, my Find Your Secret Sauce class begins next week!

Many thanks to our sponsors:

The Solopreneur Life

WPproBusiness.com

theNumbersWhisperer.com

VirtuallyDistinguished.com

 

 

About Tea (the Chef)

As a marketing coach and consultant, Tea excels at helping her clients find and share their Secret Sauce with the world. She's also the founder of the Tastiest Small Biz Brand Awards and the author of the new book "Attract and Feed a Hungry Crowd."

  • http://www.jenniferwalkeronline.com Scraps

    Wohoo! Way to go, Circus Serene!

  • http://www.theheadologist.com Ellie Di

    HOT DAMN! You go, Tori! <3

  • http://www.circusserene.com Tori Deaux

    OMG! What? Wait? I won? *cue trumpet flourishes and Oscar acceptance speech*
    Seriously, thank you so much… being part of this and looking at all the other deserving entries has helped me further refine my branding and plans for the future. Emmit is overjoyed and the Circus Dog is dancing her way through flaming hoops. (Ok, really, she’s begging for treats, but we’ll pretend they’re flaming hoops)

    Thank you Tea, Pamela, Karen, and to all of the awesome sponsors. (Ya’ll go check ‘em out!)

  • http://pajamaproductivity.com Annie Sisk (Pajama Productivity)

    Congratulations, Tori! You definitely earned it. All the nominees do a superb job with branding but you definitely have something “special” going for you!

  • http://weblogbetter.com/2012/01/13/online-visibility-if-you-want-to-be-found-you-have-to-be-seen/ Melanie Kissell

    Gigantic — like BIG TOP — Congratulations, Tori!

    Well deserved. Your site is, most assuredly, center ring!

    Heading directly over to your blog hoping to grab an extra large box of popcorn and enjoy the show. ;)

  • http://www.a2abundance.com Birdy Diamond, Roving Robin & Alchemist in Feathers

    Congrats, Tori! :-) :>

  • http://travelwisconsin.us Tracyann0312

    Congratulation to Torri! You are lucky to win the price, maybe not lucky but you did your best to win the contest! I like the ladle, it is really cute!

  • Eileen

    Congrats to you Torri..You are really lucky to win this prize..Thank you for sharing this post to us..

  • http://www.circusserene.com Tori Deaux

    Thank you, Everyone! I’m feeling way humbled and overwhelmed. *blush*

    (and I can’t WAIT to get the ladle & post a pic of Circus Dog with it!)

  • http://biggesthgloser.com/ Nathania

    Wow! Congratulation, You did a great job. Keep it up.

  • Joanne

    You really did a great job! Congratulations, I hope that you will make some more.

  • Pingback: Secret Supper: A Peek into the Small Biz Branding Contest

Bad Behavior has blocked 1577 access attempts in the last 7 days.

Powered by WishList Member - Membership Site Software