- Get’s Our Attention
- Keeps Our Attention
- Builds Loyalty/Community
The brands were scored on a scale from 1 to 25 for each category, with a possible 25 bonus points awarded for whatever reason a judge might deem necessary.
The numbers have been crunched and the winner has been selected ((drum roll, please!)).
Our runner up is: The HopeFULL Company, who will win a $100 Restaurant.com gift certificate.
And the official title of Tastiest Small Biz Brand of 2012 goes to:
Yep, The Circus Serene was the clear winner and will receive the coveted Silver Ladle…along with a $300 Restaurant.com gift certificate and huge accolades from social media channels everywhere.
You can read up on how Tori (the Ringleader) came up with her branding here:
And you’re encouraged to follow her on Twitter so you can see how she builds community/loyalty in action!
If you’re wondering how to make your brand as tasty as our winner’s, check out this blog post on finding your Secret Sauce (I outline my 9-step process for creating an addicting brand). If you’d like a more hands-on approach, my Find Your Secret Sauce class begins next week!
Many thanks to our sponsors: