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Latest Articles…
April Blog Challenge: Teachable Moments
Tell us a story! Sometimes finding inspiration -- at least where your business blog's concerned -- can feel a bit like trying to touch your elbow to your nose (frustrating at worst, just plain laughable at best). I hear from a lot of you that you're not sure what you...
Storytelling à la Reality TV: What The Next Food Network Star can teach you about marketing
10 Quantum Leap Actions to Create a Stand-Out Brand
Ten Lords a-Leaping... It’s Day 10 of the 12 Days of Branding. If you missed any of the series thus far, you can find them here. In today’s installment I give you ten quantum leap actions from ten "Lords" of branding on how to create a stand-out brand. Laura Ries...
![[Infographic] Solopreneurs: How We Market Online – 2012 Survey Results](http://storybistro.com/wp-content/uploads/food-growth-400x250.jpg)
[Infographic] Solopreneurs: How We Market Online – 2012 Survey Results
What We're Doing, What's Working and What's Not Created from survey data collected from nearly 1,200 respondents during June 2012. A full length research report is also available. For more, click here. Embed this Infographic <a...
Don’t Read the Instruction Manual: It’s Time to Improvise
Growing up in a Mormon family, I was encouraged to learn things that would develop me into the perfect wife and homemaker. How to make jam. How to sew. How to play with barbies. You know, girly things. And there were always lots of instructions for these things. A...
This Week’s Marketing Dish: Apple Nachos
Keith Pillow of Caddy Marketing submitted the first dish up for examination in my new weekly series that answers the question, "What the heck can we learn about marketing from our favorite foods?" An expert on marketing and communications, career advancement, and...
How to Attract Your Perfect Customers (and Keep Them Coming Back for More)
What was the last purchase you absolutely loved? See it in your mind's eye. Feel the feelings (again) of finding it, buying it, using it. I'll tell you mine, if you tell me yours... For me, one of the best ways to spend money is at my local Farmers' Market. It's not...
The Evolution of Story Bistro (and other Juicy Tidbits)
Do you know Kim Doyal (aka The WordPress Chick)? She's got a super fun podcast that you should totally check out. Especially this week cuz I was her most recent guest. Listen in and if you have any questions, drop them into the comments here -- or there -- and I'll be...
Small Business Pickles: a True Tale of Trust and Betrayal
na·ive [nah-eev] adjective having or showing a lack of experience, judgment, or information; credulous: She's so naive she believes everything she reads. It's easy to see looking through the rear-view mirror that one of my biggest life lessons is trust. Who to trust....
Features vs. Benefits: The Stories that Produce Sales
It’s All About YOU
(and WHO is that, exactly?) And now for something completely different. Rather than hear from me, I'd like to get to know you. Here's how to play: Introduce yourself and your business to the rest of the world in a comment below. Include any links to your website...
Brainfluence: An Interview with the Author
Roger Dooley, the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, stopped by the Word Cafe for a quick chat about his new book. Here are the highlights: TS: How did you get started with neuromarketing, Roger? RD: Practically my...
Why Mistakes aren’t as Evil as You Think
This is a guest post by one of our own Word Chef tribe members, Matthew Turner. Mistakes have a really bad reputation, and that's something I hope to change. I'm not suggesting you make them on purpose, because trust me, you don't have to -- they'll find you...
Ask Tad: How Do I Start Conversations Online?
Ask Tad: How Do I Start Conversations Online? A note from Tea (aka The Chef): Bartenders are fabulous listeners, and Tad is one of the best. If you've got a question related to listening, conversations, or developing relationships with your prospective clients, he'd...
Yes, We’re Overrun with Fear, Violence and Fuckery. Here’s How We Turn that Around.
Our world is seriously crazy. (And getting worse every day.) In just the last month, nearly 100 people have been shot dead in the U.S. (see Gun Violence). Every time you turn around, someone else is (rightly) up in arms about sexual harassment and gender violence (see...
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