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Book Review: “Uprising: How to Build a Brand and Change the World” (Plus a chance to win a FREE copy)

I love to read — it’s one of the reasons I do book reviews here (so that I have access to all the latest and greatest business books).

But this, my friends, is a book you absolutely must read if you’re serious about building something bigger than yourself.

I know lots of entrepreneurs who want to use their business to create positive change. Now you’ve got the book to help you do just that. It’s got real-life examples of little tiny businesses that sparked entire movements and built something that changed the way our world works.

It’s not often that I get to read something that offer such a unique perspective on marketing. (Can you tell I loved it?)

I’ll be interviewing the author, Scott Goodson of Strawberry Frog on Tuesday. Join us live at Noon (Pacific) or tune in afterward to listen to the recorded podcast.

And if you’d like a copy of this book for yourself? Well, I’ll be giving away at least one copy on April 15, 2012. Check the entry deets below.

Filed Under: Book Reviews, Chef's Recommendations

About Tea (the Chef) Silvestre

As a marketing coach and consultant, Tea excels at helping her clients find and share their Secret Sauce with the world. She's also the founder of the ground breaking new reality web series, "Prosperity's Kitchen" and the author of "Attract and Feed a Hungry Crowd." Connect and chat with her on Twitter: @TeaSilvestre.

Jenn Brockman

How do you keep branding consistent across all platforms?
- http://www.thewordchef.com Tea Silvestre
  
  Great question, Jenn. One of the things you must do is create
  your logo (or have your graphic designer create your logo) in different formats so that you’ll have it available for use in different platforms. Start with something that will fit in a square space. That one will get used a lot all over the web. You’ll also need something that will look good in a horizontal layout (like a web banner). Think about all the different spots you need to brand yourself, research the image sizes they require, and then create your Identity pack. Another good thing to have is a tag line or slogan that you can repeat by heart. This should follow you around everywhere, too.
Tanya Watson

How to build a new brand? From Virtual Assistant to Video Advisor… or a business who loves making your video(s) GREAT? I get stuck on branding as anything more than a logo or a face.
- http://www.thewordchef.com Tea Silvestre
  
  Hi Tanya – one of the things you might want to take a look at is my Branding tutorial page (scroll back up and look in the sidebar for the link). There’s a post there on my 9 Step process which will get you started.
http://twitter.com/DrPepperDiva Ashley Montgomery

How do you build a brand that helps you keep your identity as a person? For example, everyone is an “Avon Lady” but how do you let people know that and stay unique about it.
- http://www.thewordchef.com Tea Silvestre
  
  Oh! That’s a good one, Ashley. I’ll be addressing this one in a future blog post for sure (so, stay tuned).
Megan Everett

I want everything in my branding and communications to exude my “secret sauce”….. But I struggle with 20 years of being very “corporate and professional” — There’s a persona that goes with that – that masks one’s personality and uniqueness in the name of credibility. And my clients instinctively trust that persona – so perhaps I don’t want to completely abandon it. Besides, I think there are aspects of it that are authentically me, or that I have become.
- http://www.thewordchef.com Tea Silvestre
  
  Hey Megan – you’re not alone here. Did you see the interview I did with Erika Napoletano (author of Unpopular)? She works for lots of big companies and corporations AND is totally herself. The secret? There are actual people working at those companies. Humans. Just like you and me. And they would actually rather work with someone with a personality. (I know it’s hard to believe, but I swear it’s true.) Credibility will not be lost!
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Kind Words & Kudos

I have taken many marketing classes over the last few years and they were all great. The problem was I couldn’t take much action on all that I learned. I was missing some critical information that I needed before I could market myself and my business at all. I could not for the life of me find the words to express my brilliance (something we all have.) What made me unique, and how on earth could I find ideal clients without knowing? How could I explain, in words, my special talents? And then it …Nancy Meadows

We have a successful design and marketing services company and can envision, design, code, and write copy pretty well. In any case, writing is not our core PASSION. We feel our clients deserve to get the BEST product possible, and we have found through collaboration with others that have different passions, together we can give our clients the best and highest level product possible. This is why we came to Tea. Our experience was exactly what we desired. We were able to work as a team, we involv…Anders Gustavsson

I was dreading working on my website. I was never happy with the generic site that I had, but the thought of revamping and revising it made me uneasy. Then I met Tea. My experience working with Tea on my new website and marketing copy has been nothing short of incredible. Not only did she create a website that looks like a million bucks (for nowhere near what other developers wanted to charge me), she also taught me valuable writing and marketing skills that took my website copy from generic to …Kelli Proia

Tea helped me find my tune! I had so much fun going through the exercises in the first few modules. [They] let me get to know myself and articulate my values and beliefs. The Word Chef Secret Sauce Workshop helped me tell my story and find a theme to brand my business in a way that is truly me. I’d be still lost and trying to figure out that something special if Tea hadn’t coached me through my big “aha” moment during our sessions. A big “thank you” to Tea for offering her Secret Sauce workshop!Rachel Rubin

We first enlisted Tea to work with our board on strategic planning. Tea is sensitive to the balance of working with staff and the board, and brings years of experience in action oriented group facilitation that accomplishes tasks in a timely manner. Tea is a skilled facilitator, sensitive to each individual’s needs, mindful of the group process and able to focus the group on working through challenging conversations. Since then, we have contiued to work with Tea on our marketing needs. She pro…Madhu BajajEx. Director