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Quirky Much? How Your Oddities, Flaws and Peculiar Habits Help Build a Stronger Brand

nerd girl

You and I may never meet in real life. So there are a few things you might never learn about me. The fact that I’m 6 ft. tall, for instance. Or, that I generally operate on the “piles and post-its” filing system. (But those are just surface quirks. Not the deeper, more meaningful kind to [...]

Tweets from the Great Internet Survey of 2012

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The Solopreneurs’ Marketing Survey continues to gather momentum, but we still need your help to reach our goal of 2,500 responses. Please join us by 1) taking the survey; and 2) sharing the link with your networks via social media. Thanks to tweets and social media shares by these folks, we’re currently at about 10% [...]

Solopreneurs and Online Marketing: How Do You Compare to Your Peers?

Question of a menu

Do you make your money independently? As a solo professional, freelancer or “solopreneur?” If the answer is yes, please read on… Wearing all the hats AND looking good while you do it isn’t as easy most people think. Your marketing hat might be one of those. Or, it might not! Either way, we’d like to [...]

Return on Influence: The Revolutionary Power of Klout, Social Scoring and More (an Interview with the Author)

Mark W. Schaefer, author of Return on Influence

Mark Schaefer stopped in at the Word Café last week and we had a chance to talk recently about his new book, Return on Influence. Here are the highlights: Q: How did you decide to write this book? I have to be honest…I’ve been watching this whole Klout thing from the sidelines and haven’t really [...]

Passion and Purpose: Why They’re Both Crucial to Your Brand

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We branding folk talk a lot about passion and purpose. In fact they’re two key elements you must figure out if you want to make sure your business has a fighting chance for success. Why? Because Passion is what gets your motor running. It sparks and fuels your take off when you’re in launch mode. [...]

Kimberly LoSavio, Gypsy Rose Treasures

Kimberly LoSavio of Gypsy Rose Treasures

Kimberly is Pure Enthusiasm and Light. Oh, and a mom, entrepreneur x 3, and creative powerhouse. (Not sure how her husband keeps up!) It hasn’t been very long since we connected, but she’s been generously sharing Word Chef content and interacting like mad since Day 1. Plus, I just love her goal: “To inspire others to [...]

Are You Smokin’ a Joint (Venture)? Why Collaboration MUST Come First

smoking-chef-jessica-cruz

I’ve been doing a lot of hanging out with freakishly cool kids over the last year. (Have you noticed?) First came the Word Carnival carnies. (An ever-growing close-knit tribe of bloggers who write for the small biz crowd.) We’ve been together for almost nine months now. Then came the Blog Posse. (We’re a special crew [...]