Unless you’ve been hiding under a rock, you know we’re in non-stop build mode around here (getting ready for the premiere season of Prosperity’s Kitchen this January).
So yes, things ARE a little crazy.
But that doesn’t stop my brain from thinking of new ways to crank up the volume — especially if it means I can learn something in the process.
Which brings me to my next announcement: I’m kicking off a 60-day experiment of my own (not to be confused with the Zeus Experiment).
This one involves a little thing we’ll be using to help the Prosperity’s Kitchen project kick some major butt: gamification.
The idea of adding game elements (like points and badges) or game design (which targets the psychology of the player) to something that’s not normally considered a game isn’t a new one. In fact, businesses have been gamifying things for years (how many airline miles have you collected?).
But gamification IS trending up right now in a big way. The gamification industry as a whole is predicted to grow to $2.8 Billion over the next four years (it currently stands at $242 million).
So let me clear — Prosperity’s Kitchen (as a reality web series/game) isn’t a new concept. But what IS new, is the application of this model to the learning process of marketing yourself online.
What I hope to do is take the best possible curriculum and marry it to a gamified process that could be “played” by anyone at home who wants and needs to learn these methods.
Since this is all fairly new to me (I’m currently enrolled in a gamification course offered through Coursera), I need to test some of my ideas out and see if they’ll work before I lay them on the public-at-large.
That’s where you come in (wink, wink).
Your Mission, Should You Choose to Accept It
I’ve got a private place on Facebook reserved especially for the Word Chef tribe (if you subscribe to my email list, you get free membership).
It’s lovingly called The Digital Dining Room. It’s meant to be a fun place to hang out with your peers, where you can test ideas, get (and give) advice, and generally share the tasty projects you’re working on with folks who care about your success.
In order to keep things simple (and to deliver timely messages), this experiment will be offered only to those who belong to that Facebook group — so if you’re not there now, and you’re already subscribed to my list, shoot me an email and I’ll make sure you get the link to join.
The Test Kitchen Project will work like this:
- One mission offered up to the group each Monday for a total of 8 weeks.
- The missions will focus on a different tribe member each week, with the goal to help that particular person reach a goal or solve a problem.
- The missions will have a different reward system each week (some will involve points, some badges, some random prizes, etc.) and the rules will be simple and explained at the same time the mission is offered.
- Members will be chosen as the focus of that week’s mission based on their level of participation in the prior week’s event. (So the more you help others, the greater chance you’ll have that they’ll help you.)
- There will be random surprise awards given to those who participate.
- You don’t have to participate in all 8 weeks — everything is optional.
- The first mission will be offered on Monday, September 10th and the last one on Monday, October 29th.
- Each mission will last for 5 business days but shouldn’t require more than 30 minutes of time to complete (max).
- At the end of the 8 weeks, I’ll write up and publish the results on this blog.
The idea is to better understand which kinds of missions work best and under what circumstances (so I can build those into how we deliver content and curriculum for Prosperity’s Kitchen).
If you’d like to play, all you need to do is raise your hand by leaving a comment below with your biggest online marketing challenge (what are you trying to accomplish? what project are you working on that has you stumped?).
This could be as simple as building the number of fans for your Facebook page, or as complex as getting more people to subscribe to your email list.
Other ideas include:
- Building traffic to your website
- Selling a particular eBook or other product
- Increasing your close rate for sales
Get the idea? Good! The challenges are really only limited by YOUR imagination.