Loran Hills of Loran’s Heart tweeted this week’s suggestion to me after I asked folks to share their favorite foods. Known as the Monarch of Heart, Depth and Focus, and Explorer of the Sacred Realms, Loran helps her clients find clarity and purpose. Connect with her on Twitter: @fromLoransHeart.
This week’s Marketing Dish is about Limited Editions
The rumors you’ve heard are true. I love chocolate. In fact, if I wasn’t already sort of married to Mr. Perfect, I’d marry chocolate.
Thankfully, he knows that in order for there to be peace on earth (at least in OUR house), there must also be chocolate on hand at all times.
My preference is bittersweet dark chocolate, somewhere in the range of 75%. And I try to keep my pantry stocked with at least one of the many chocolate-covered goodies available at Trader’s Joes.
But to be honest, I don’t eat a whole lot of chocolate cake.
Cake — especially chocolate cake — is for me, strictly a special occasion kind of thing.
For one thing, it’s WAY too rich to indulge in on a daily basis.
Also — I’d rather not eat (or make) cake out of a box. And don’t get me started on the sub-par grocery store cakes, either.
But show me a slice of real, home-made, double chocolate cake, and you couldn’t beat me away with a stick.
Funny thing is, most people don’t go around giving out slivers of the high quality stuff, do they?
And that’s how it should be.
Because if we could have chocolate cake all day every day (the kind worth eating), we’d get sick of it pretty darn quick.
What’s Your Special Occasion Product or Service?
Every business should have something they don’t do all the time or have on hand year-round.
Think “special-edition.” Think “limited edition.” Think, “just available at the holidays” and you’re on to something.
Every small biz needs an offering that’s rich, creamy and delectable — but only available on special occasions. (Like Loran’s Grandma Turney’s Chocolate Cake.)
And only available from YOU.
You want each “sliver of chocolate cake” to make your customers swoon with ecstasy. Not shrug their shoulders and say, “Meh.”
You want them to understand how rare the chance is to get some of that particular flavor of awesome. So they’ll appreciate it (and you) so much more.
Now — What offering could you put together that would be so freakin’ out-of-this-world your customers would line-up to buy?
If you’re stumped for ideas and you’d like some help brainstorming, leave us a comment below and let’s see what we can do — together.
Each week, I write a post that connects your favorite foods with marketing…no matter how bizarre or outlandish. The dishes are all submitted by Word Chef fans from around the world. The next time you eat something you love, snap a photo of it and send it to me. I’ll dedicate that post to you!
Every month, we’ll recap the Marketing Dishes and ask you to vote for your favorite. Whoever submits the winning dish that month will receive an Amazon gift card, compliments of The Chef.
Make sure you’re on the PB&J mailing list so you’ll know when this month’s dishes are ready to be voted on.