Marketing: It’s Not What You Think (and, Why Knowing the Truth Matters)

Marketing: It’s Not What You Think (and, Why Knowing the Truth Matters)

what's really inside? the truth of marketing?During our mentoring wrap-up call last week, I asked Zeus for some feedback about what I might’ve done better or differently during our time together — something that could’ve possibly made a bigger difference to him and his marketing efforts.

One of the things he mentioned was the need to see and understand the big picture from the get-go — how marketing is supposed to fit into overall business efforts — so he could pinpoint where he needed to focus his efforts going forward.

And that sparked a discussion about what marketing really is.

Most people usually think of “marketing” as simply those things you do to promote a product, a service or a company/brand.

But as a marketing consultant, I understand that it’s SO much more.

Sure, I may be biased, but I believe marketing (or the efforts we expend doing marketing things) make up nearly our entire business — from conception to implementation, how we operate impacts every bit of our success.

Even in business school, one of the first things we learn is the Marketing Mix (or, the 4 Ps of marketing): Product, Price, Place and Promotion. Beyond that, we now recognize that Passion, Purpose and People are also integral to our business processes (i.e. our marketing processes).

When you decide to work with a marketing coach or consultant, you want to be sure they understand marketing in the bigger picture of how it impacts business operations. If they don’t have a complete understanding, you may simply be getting advice on the Promotion part. And that will not serve your long-term efforts.

Here’s the sketch I made to explain things to Zeus. I’d love to hear whether it helps you as well.

Marketing-Big-Picture

Of course, I’ll be making more sketches to explain each of the individual bits, but until then, let’s chat about the big picture of your business. Where do you feel you could use some additional help?

  • http://getpaidtowriteonline.com/ Sharon Hurley Hall

    Love that graphic, Tea – how did you create it? Oh, and the sound marketing advice, too, of course. ;)

    • http://www.thewordchef.com/ Tea Silvestre, aka Word Chef

      Thanks Sharon. Just me and my Adobe Illustrator…

      • http://getpaidtowriteonline.com/ Sharon Hurley Hall

        Time for me to relearn that tool. :)

  • http://www.facebook.com/DeborahDonndelinger Deborah Donndelinger

    Very helpful. I also need to see the big picture before deciding where I need to spend time adjusting/creating/getting help. So many marketing processes seem to take you on a step by step journey without an overall roadmap. Thanks much Tea!

    • http://www.thewordchef.com/ Tea Silvestre, aka Word Chef

      Thanks for chiming in, Deborah. I’m glad you found this helpful.

  • clarestweets

    Great infograph Tea, chock full of good stuff!! The four Ps are a great start but I would argue they don’t go far enough. To that we need to add at least one R and that is Resources. What resources do you have and can you access to make your company, product and service successful?

    • http://www.thewordchef.com/ Tea Silvestre, aka Word Chef

      Excellent point, Clare! This is especially important for me to understand when I’m working with a client (so I’ll know how to help them make the most of what they’ve already got before they invest more $).

  • http://twitter.com/MelanieKissell Melanie Kissell

    Finest infographic on marketing I’ve seen yet, Tea — includes pertinent bits and pieces others leave out. Thank you!

    Whenever I think “marketing”, I immediately think “messages”. To me, one equates with the other. In my mind, they go together like P&J. ;)

    Marketing messages can deliver power-packed, enticing, delightful, timely, and sometimes even nurturing signals to your target audience. Yes, some of the delivery will be “promotional” … but marketing is not ALL about promoting products or services. If it were, marketing would feel pretty icky.

    Super post with visual deliciousness!