Ever feel like all that marketing you need to do would be a piece of (ahem) cake if it weren’t for the technology?
Even those of us who’re comfortable with computers can bump up against cyber ghosts, monsters and brute force zombies.
Allow me to share a little story…
Mondays we broadcast Prosperity’s Kitchen. On one such fine day, while we were on-air live (and I was trying something new) my laptop decided to freeze up and then go into convulsions.
Thankfully, I was able to shut off the program that was causing the crazies and continue our broadcast relatively unharmed.
But later that day, while knee deep in the video editing process, the darn thing decided to segue into the Blue Screen of Death:
I’m not unfamiliar with these type of gremlins (having done a short stint on the Help Desk in college) so I tried to boot up in Safe Mode and see if there was something I could fix.
Alas, she was having none of it. I gave up and emailed Mr. Perfect a picture of the screen, my fingers crossed that I hadn’t scared him off of coming home for dinner.
What’s truer than true is that the best laid marketing plans can’t ensure success – especially when you’re fighting off cyber monkeys. The best we can do is remember to have a Plan B (or as many letters as makes you feel comfortable), and to laugh (or, at least smile) when things go sideways.
My choice reaction on Monday? To distract myself with “Game of Thrones” and a double cheeseburger. Probably not the healthiest of options, but it did the trick.
Also? Mr. Perfect earned himself a cool 20,000 brownie points for working his magic. He’s a prime example of why God created the Buddy System. (He keeps me happy in so many ways!)
Which brings me to my point: Who will you call in a tech emergency? Do you know?
Are you prepared for the inevitable?
Most folks aren’t lucky enough to have live-in tech support like me.
If something were to gunk up your email or break your website, do you know the perfect genius to call?
If not, it’s time to find one now — before you need them.
I see this all the time in working with clients. Too many solo entrepreneurs struggle with the tech.
Getting started is hard enough. Sometimes the learning curve is so steep they throw their hands in the air and give up before they’ve rounded the first bend.
But to keep things humming — especially during an important launch or live event — you’ve got to be prepared.
Let’s help each other with that shall we?
Unfortunately, Mr. Perfect has no interest in working for Word Chef Enterprises as our community’s go-to tech guy. (I keep asking and he just chuckles quietly.)
Would you share your best tech resources?
If you’ve ever worked with a tech genius of any sort, please leave a comment below and share their name and contact info with me. Yes, even if that tech genius is you.*
Thank you! And your fellow Wordies thank you, too. We gotta stick together, right?
*Please subscribe to the PB&J emails (if you’re not already on the list) so we can include you as an official community member.