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It’s really important to find someone who’s got a lot of experience, knows the ropes, and is still open and growing her/himself. And I LOVE the tough love: do the work or you’re out. You know, I’ve bought a lot of programs and read and listened to and watched endless webinars and …. now I’m doing the work. That makes all the difference.
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Latest Articles…
From Struggling “Jill-of-all-Trades” to Master of One: A Case Study
This week, we take a close look at a Digital Dining Room member and learn what’s possible when you focus like a laser on “one thing.” Meet Colleen Conger of Think.Web.Go. In June 2012, she was a struggling freelance graphic designer who’d never even heard of a thing...
Table Talk Q&A: How Do I Expand My Local Business to the National Level?
Question: My corporate training business has been doing well in the local markets where we live. But how to do we get national clients and expand our business? On a small budget of course. How can we get that kind of reach to potential corporate clients without...
5 Marketing Lessons from Celebrity Chefs
Bake a Bigger Pie (and Share it with the World)
The Gamified Tribe: A Case Study
Just over 8 weeks ago, in preparation for our upcoming season of "Prosperity's Kitchen," I called for volunteers for a little experiment in gamification. You might think it's just a buzzword, but "gamification" is one way to create dynamic interactions with your...
How to Reach Your Target Market in a Down Economy
Recently, I wrote a post called It’s All About YOU. (That’s the page you might want to bookmark and visit later as it was made especially for our readers to share themselves and their questions -- no expiration date!). Today, I address a question from Karen Vaisman of...
Stop Talking and Listen! Making Sales by Fulfilling Customer’s Needs
This is a guest post by Gina Smith So, you've perfected your pitch. You've spent hours understanding the needs and desires of your customers. You've created the best possible products and/or services. You've rehearsed in front of family, friends and colleagues. Maybe...
Bored or Apathetic? How to Rekindle the Passion for Your Business
Maxine's been building her coaching practice now for nearly two years. And she's had it with all the same-old advice. She swears that if she hears one more time that she needs to "focus on a niche" or "quit playing small," she's going to punch someone in the throat....
The Essential Guide to a Basic Business Plan (or, How to Avoid ‘The Tactic Trap’)
This is a guest post by Jessica Oman of Write Ahead. Did you hear the one about the entrepreneur who hired bikini-clad models to market a delicious organic barbecue sauce to moms with young kids? ...Didn't think so. This is a typical example of what I'm calling...
To Heat Up Your Business, It Pays to Learn How to Cook
A guest post by Zeus Yiamouyiannis. Simply turning up the burner won’t do it. Heating up your business means learning how to cook. In fact, developing a successful online business is a lot like preparing a splendid eight-course dinner. To use Tea's metaphors, if you...
Spinning Your Plates: How to Find Balance and Order
A guest post by Zeus Yiamouyiannis. For those of you just tuning in, this is the latest in a series of posts for The Zeus Experiment, whereby I chronicle my learning curve and ups and downs in developing my own successful online business. Tea Silvestre is my mentor in...
My Big Why: On Motives, Mentors, and Defining Moments
This post first appeared on TheWordChef.com in October 2013. When our Word Carnival group decided an homage to parenthood and business was in order (congrats on your new son, Nick!), I felt a little lost about how I might approach this month's theme. Then I remembered...
The True Meaning of Your Unique Value Proposition (and How to Explain it Like a Pro)
It's Word Carnival time again! In this month's episode we learn all about the dreaded Unique Value Proposition (or USP), why it's so deceptively hard to figure out, and how you can nail it without having an emotional breakdown. Jargon is for jerks. Ninnies. Lazy...
Five Captivating Elements of Hollywood Storytelling You Need to Employ to Attract New Clients
We humans love a good story. Especially when it's true. Ever watch a movie based on a real-life events? Some of my all-time favorites have been inspired by true stories: The Pursuit of Happyness. Titanic. Unstoppable. Big Miracle. These were all compelling movies to...
Feed Us a Story
Stories are food. Feed everyone and be willing to let them feed you, too. Remember humans love stories — it’s hardwired into how we learn and grow. Why did you start your business? That’s a story. Who are your best customers (and what makes them the best)? That’s...
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