Word Chef | Tea Silvestre - Marketing Consultant, Writer
Helping You Find and Share Your Secret Sauce with the World!
Everyone has a different idea of what it means to grow their business. Some of us think we need to reach for 6- or 7-figures. Others would prefer a 4-hour work week. And then there are those who would just like to be able to pay the bills and put a little away for retirement. [...]
Last week, I finally got back on the podcasting horse with an interview I’ve been looking forward to since before Thanksgiving. This one involved Brandon Mendelson (aka BJ Mendelson), an ex-marketer whose recently published book, “Social Media is Bullshit,” has been getting mostly favorable reviews. (A lot of the flack comes from folks who make a [...]
Beth and I met last year in a guest blogging class taught by Jon Morrow, and it wasn’t long before we’d hit it off. We’ve even managed to meet up in person a few times, and it’s always an energizing exchange when we get the chance to talk. This interview was no different. (You can [...]
Every once in awhile, a book comes along that really makes sense. This? Yep, this is definitely one of them. If you’ve read Mike Michaelowicz’s The Toilet Paper Entrepreneur, then you’re already familiar with his friendly and accessible style, his sense of humor, and…well, his enthusiasm for entrepreneurship. But even if you’re asking, “Mike ‘Mik-whats-his-name?” [...]
I love to read — it’s one of the reasons I do book reviews here (so that I have access to all the latest and greatest business books). But this, my friends, is a book you absolutely must read if you’re serious about building something bigger than yourself. I know lots of entrepreneurs who want [...]
Unless you’ve been living under a rock, you know that around here, figuring out your Secret Sauce is a pretty huge deal. That’s why I was so excited about the chance to talk with Erika Napoletano (the person behind the persona at RedHeadWriting.com). She’s got her own Signature Dish of unapologetic opinions and advice. And she’s developed [...]
Karen Post, aka the Branding Diva, has a great new book called “Brand Turnaround: How Brands Gone Bad Returned to Glory…and the 7 Game Changers that Made the Difference.“ I spoke with her earlier this week on the Word Cafe podcast. Here are the highlights. Note: Karen’s also graciously agreed to help judge the Tastiest Small [...]
I love to read (duh). And when I’m not reading supernatural romances, I’m devouring nonfiction business and self improvement titles. (Amazon loves me!) The following list encompasses some of my favorite, and most recommended titles in the field of marketing. I’ve included links to these titles on Amazon (And yes, these are affiliate links. But [...]
Danny Iny, co-founder of Firepole Marketing, has put together a fabulous new book called “Engagement from Scratch: How Super-Community Builders Create a Loyal Audience and How You Can Do the Same!“ Contributors to his book include folks like Brian Clark of Copyblogger; Anita Campbell of BizSugar; Guy Kawasaki and a whole slew of other greats. [...]
Roger Dooley, the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, stopped by the Word Cafe for a quick chat about his new book. Here are the highlights: TS: How did you get started with neuromarketing, Roger? RD: Practically my entire adult life I’ve been intrigued by the psychology of advertising. [...]
I was introduced to Laura via Nicole Fende (aka The Numbers Whisperer) and immediately took a shine to her writing. And not just because she works … [Read More...]
