To me, your Secret Sauce is all about how you express your brand. And I’ve written extensively on that topic (surprise!).
Here’s a list of my best blog posts on branding — and what I think you need to know to create one that’s delicious and mouth-watering:
Your Secret Sauce: 9 Steps to Create an Addicting Brand
A Solid Brand Begins with One True Passion
Vision and Mission: Your Two Brand Messengers
Expressing Brand Values: 3 Case Studies
Your Signature Dish: How to Create a Program that Sizzles
The Baconomics of Branding: Or, How to Bring Home More by Being Different
The Manifesto: Why Your Business Needs One and How to Write One
Quirky Much? How Your Oddities, Flaws and Peculiar Habits Help Build a Stronger Brand
Has Your Brand Reached it’s Expiration Date?
Turbo-Boost Your Brand using Social Media (+ 4 Unique Ways to be Human)
5 Goldenly Creative Ways to Tell Your Brand Story
Designing a Brand that Works: 6 Key Elements
Your Brand and the Marketing Rule of 7
Create a Truly Memorable Brand: 8 Tips to Help You Get the Most Impact
Strut Your Stuff: 9 Examples of Edutainment Branding
10 Quantum Leap Actions to Create a Stand-Out Brand
11 Tips for Making Your Brand a Word-of-Mouth Superstar
Collaborations: 12 Ways to Build Your Brand
