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Latest Articles…
Be an Authentic Goofball
This post is part of the 30-Day Bloom Your Online Relationships Challenge. If you'd like to play along, you can sign up here (don't worry -- it's FREE). We're working through these small, powerful actions together and sharing our questions, learnings and...
Share the Real You — in Pictures
This post is part of the 30-Day Bloom Your Online Relationships Challenge. If you'd like to play along, you can sign up here (don't worry -- it's FREE). We're all working through these small, powerful actions together and sharing our questions, learnings and...
Five Tips for Writing Clear Marketing Copy
Strut Your Stuff: 9 Examples of Edutainment Branding
Nine Ladies Dancing! It’s Day 9 of the 12 Days of Branding. If you missed any of the series thus far, you can find them here. In today’s installment I've got 9 great videos for you. These are excellent examples of how you can use the strategy of "edutainment" to...
Your Bank Account is Half-Full Because Your Marketing is Half-Hearted
You have a pretty good understanding of what needs to be done (marketing-wise) in your business. You read all the advice (it's pretty much the same from blog to blog). You know you need a marketing plan. You know you need to do x-y-z on a regular basis. But you're not...
Join Us in the Digital Dining Room: Confidence with a Side of More Customers
You've been looking for the right marketing coach or mentor for awhile now, haven't you? Or maybe it's the right mastermind group? You know you NEED to do things differently, but you're overwhelmed by all the advice out there? Look, I get it. It's a challenge to find...
Your Signature Dish: How to Create a Product or Service that Sizzles AND Satisfies
Noise. Bloat. Overcrowded marketplaces. Saturated industries. I won't kid you. It's an uphill battle to create the right offer -- a product or service -- that stands head-and-shoulders above those of your competitors. And that battle? It's won slowly; over time. You...
Social Media is Bullshit: An Interview with the Author, Brandon Mendelson
Meet Brandon Mendelson (aka BJ Mendelson), an ex-marketer whose recently published book, "Social Media is Bullshit," has been getting mostly favorable reviews. (A lot of the flack comes from folks who make a living from social media.) You can listen to the interview...
From Struggling “Jill-of-all-Trades” to Master of One: A Case Study
This week, we take a close look at a Digital Dining Room member and learn what’s possible when you focus like a laser on “one thing.” Meet Colleen Conger of Think.Web.Go. In June 2012, she was a struggling freelance graphic designer who’d never even heard of a thing...
Table Talk Q&A: How Do I Expand My Local Business to the National Level?
Question: My corporate training business has been doing well in the local markets where we live. But how to do we get national clients and expand our business? On a small budget of course. How can we get that kind of reach to potential corporate clients without...
5 Marketing Lessons from Celebrity Chefs
Bake a Bigger Pie (and Share it with the World)
The Gamified Tribe: A Case Study
Just over 8 weeks ago, in preparation for our upcoming season of "Prosperity's Kitchen," I called for volunteers for a little experiment in gamification. You might think it's just a buzzword, but "gamification" is one way to create dynamic interactions with your...
How to Reach Your Target Market in a Down Economy
Recently, I wrote a post called It’s All About YOU. (That’s the page you might want to bookmark and visit later as it was made especially for our readers to share themselves and their questions -- no expiration date!). Today, I address a question from Karen Vaisman of...
Stop Talking and Listen! Making Sales by Fulfilling Customer’s Needs
This is a guest post by Gina Smith So, you've perfected your pitch. You've spent hours understanding the needs and desires of your customers. You've created the best possible products and/or services. You've rehearsed in front of family, friends and colleagues. Maybe...
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