12 Days of Branding


12 Drummers Drumming! Wow! It’s the last day of the 12 Days of Branding! If you missed any of the series thus far, you can find them here. In today’s installment we look at how to use collaborations to build a strong brand. When you think of drummers drumming, what comes to mind? A marching band? The drum section of the symphony? A circle of naked men around a campfire? (Yep. I went there. Sorry.) The point is, we’re not talking...

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11 Pipers Piping! It’s Day 11 of the 12 Days of Branding. If you missed any of the series thus far, you can find them here. In today’s installment we look at what needs to happen in order to get people talking about your brand. If you know me at all, you know that I’m a huge fan of Seth Godin — and in particular his concept of the Purple Cow. Getting folks to talk about your product or service isn’t something you can...

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 Ten Lords a-Leaping… It’s Day 10 of the 12 Days of Branding. If you missed any of the series thus far, you can find them here. In today’s installment I give you ten quantum leap actions from ten “Lords” of branding on how to create a stand-out brand.     Laura Ries (who blogs at Ries’ Pieces) says: You need to do three things: get focused, be first and become famous. You need a focus in order to...

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Nine Ladies Dancing! It’s Day 9 of the 12 Days of Branding. If you missed any of the series thus far, you can find them here. In today’s installment I’ve got 9 great videos for you. These are excellent examples of how you can use the strategy of “edutainment” to market your brand. That’s Edutainment! We may not have called it “edutainment” when we were huddled around the prehistoric campfire...

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8 Maids a-Milking It’s Day 8 of the 12 Days of Branding. If you missed any of the series thus far, you can find them here. In today’s installment we look at unexpected ways to build an impactful and memorable brand. You’ve heard the phrase, “Milking it,” right? It seems to have originated in the context of finance. According to the OED, “milking” can refer to The manipulation of funds for (esp....

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Seven Swans a-Swiming! It’s Day 7 of the 12 Days of Branding. If you missed any of the series thus far, you can find them here. In today’s installment we’ll dive into the Marketing Rule of 7. Never heard of it? Read on! Let’s start off today with a visualization exercise: You’re at the mall at Christmas time. Somehow, you mustered up the patience to withstand the terrors of finding a parking spot (you wanted to run over...

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