Branding


Most people don’t know that my parents named me Christina. I changed my name to Téa in college (I’ll share why at the end of this post). Yes, it’s my legal name. Believe me, the IRS, the DMV and every government office between Los Angeles and Portland can verify this fact. Most people also don’t know that my original business was Social Good Marketing, a full-service agency that catered to nonprofits and socially conscious...

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What I’m about to tell you might kill my business, but I have to say it: I’m done (yes, you can stick a fork in me). I’ve never wanted to build an empire — at least not one whose sole purpose was “bigger, better marketing.” And a 4-hour work week? Puh-lease. Those of you who read this blog on a regular basis already know I’ve got a love-hate relationship with the work that I do. That I’m...

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Every hero has one: an origin story. Bruce Wayne watched a mugger brutally kill his parents when he was just a child. Peter Parker found his inner hero after a radioactive spider bit him. Buffy discovered she was “The Chosen One” and learned to leverage her slayer superpowers in high school. Even real-life heroes have them: Rosa Parks’ decision to not move to the back of the bus. John Muir’s pledge to make the most of his life...

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This past weekend I attended (via simulcast) Andrea Lee‘s Lasting Lead Generation event. It was three days of fabulous teaching, coaching and delivery of actionable content. And I gotta say, she really knows her stuff! One of the first exercises she had us do was to think about a particular purchase we’d made where we were very happy to be buying. My purchase? My last visit to the local Farmers’ Market here in...

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Did you know that your About Page is one of your website’s most important tools? For some of us, it’s probably one of THE most-visited pages on the entire site. And that’s because people want to know who they’re about to do business with. Are you trustworthy? Do you know what the hell you’re doing? Do I even like you? Important questions! So you’d be doing your bottom line a huge favor to make sure...

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There, I said it. One of my deepest fears laid out for the whole world to see: I’m not really who you think I am. Mostly — like 99% of the time — I’m actually pretty confident. I know that I know my stuff. But every now and then something happens to trigger the ugly and critical self-accusations: You really have no idea what the hell you’re doing, do you? The only reason they signed up for your class is...

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