Chef’s Recommendations


Most people don’t know that my parents named me Christina. I changed my name to Téa in college (I’ll share why at the end of this post). Yes, it’s my legal name. Believe me, the IRS, the DMV and every government office between Los Angeles and Portland can verify this fact. Most people also don’t know that my original business was Social Good Marketing, a full-service agency that catered to nonprofits and socially conscious...

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Last month in the Digital Dining Room, the group’s mission was to create a welcome email that would help them get to know their subscribers on a deeper level. Here’s how we got them there: Step One: Brainstorm three questions they could ask a new subscriber that would cause the least amount of friction (so more people would be apt to respond). Many marketing “experts” will tell you to ask your new folks to...

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What I’m about to tell you might kill my business, but I have to say it: I’m done (yes, you can stick a fork in me). I’ve never wanted to build an empire — at least not one whose sole purpose was “bigger, better marketing.” And a 4-hour work week? Puh-lease. Those of you who read this blog on a regular basis already know I’ve got a love-hate relationship with the work that I do. That I’m...

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Sure. You read all the best blogs about blogging. Your content sparkles. Your design is flawless. You’ve optimized for SEO and ticked off the long list of best practices. You’ve fine-tuned every aspect of your site. And you’ve got passion, damn it. It’s all humming along quite nicely. (Thank you very much). But could you be doing more? It’s a question that all great bloggers ask themselves. That’s how they got great,...

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Every hero has one: an origin story. Bruce Wayne watched a mugger brutally kill his parents when he was just a child. Peter Parker found his inner hero after a radioactive spider bit him. Buffy discovered she was “The Chosen One” and learned to leverage her slayer superpowers in high school. Even real-life heroes have them: Rosa Parks’ decision to not move to the back of the bus. John Muir’s pledge to make the most of his life...

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Do you have a marketing plan for your business? No, I don’t mean all those plans you’ve got in your head. A plan that’s written down. (Or, more likely, typed into that thing you stare at most of the day.) If you’re like 99% of the folks I talk to, you don’t. Because REASONS. Here are a few I hear a lot: I don’t know where to start. I’m terrified I’ll do it wrong. I never follow my plans...

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