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Doctor Who’s Favorite (Marketing) Dish: Fish Fingers and Custard!

Don't be afraid of weird combinations in your marketing

“New mouth, New rules!” — The Doctor Worried that your marketing sounds a lot like everyone else’s? It happens. To the best of us! Usually because we’re too insecure to throw away those sales page blueprints and email templates and create our own path. We’re afraid to stop listening to the advice of the A-Listers [...]

Little-Known Ways to Cook Up Great Content

Computer keyboard with coffee key

This is a guest post by Adrienne Erin When writing for your blog, it isn’t always easy to come up with new ideas. Posting four to eight times a month means finding effective ways to create content that will engage and entertain readers on a regular basis. When you need to cook up great writing, questions can [...]

This Week’s Marketing Dish: Maple Pecan Chicken

Cheryl Pickett

Author, freelance writer and founder of The Nonfiction Zone, Cheryl Pickett, emailed this week’s suggestion. Here’s what she had to say: I can’t say this is a really a “favorite” dish because I have what I refer to as “new recipe night or new recipe lunch etc.” at least once a week. [This] recipe…is one [...]

This Week’s Marketing Dish: Apple Nachos

Marketing-Dish-Apple-Nachos-Keith-Pillow

Keith Pillow of Caddy Marketing submitted the first dish up for examination in my new weekly series that answers the question, “What the heck can we learn about marketing from our favorite foods?” An expert on marketing and communications, career advancement, and business development strategies, Pillow is an adjunct professor of marketing at California State [...]

Don’t Read the Instruction Manual: It’s Time to Improvise

Lustrous Wooden Cabinet with Recipes File Label in Dramatic LIght.

As a young girl in a Mormon family, I was encouraged to learn things that would develop me into the perfect wife and homemaker. How to make jam. How to sew. How to play with barbies. You know, girly things. And there were always lots of instructions for these things. A recipe. A pattern. Even [...]

Game-Changers Wanted: I Need Your Advice

What keeps you committed to your success

Note: A few weeks ago, I published this post about blowing things up. That post literally got more comments than any other post I’ve ever received on this site. Clearly, I’m not the only one frustrated by the system as it exists. I’ve been getting a lot of questions and comments via email and social media about [...]

Game-changing Dynamite: Why I Feel the Need to Blow Something Up

carrots

Ever get so frustrated with the way things are that you’d like to blow it all up and start over? Mmm, hmmm. Me, too. Especially lately. (Fair warning: This is gonna include a bit of a rant.) Why my fuse is lit: Marketing successfully — whether online or off — requires passion, persistence and patience (among [...]

Book Marketing Lessons from a Finance Rockstar

Nicole-Fende-Finance-Rock-Star-Headshot

As the President of Small Business Finance Forum, Nicole Fende, aka the Numbers Whisperer™ is a credentialed actuary with experience as a Chief Financial Officer, Investment Banker, and successful entrepreneur. She’s also the author of the new book, “How to be a Finance Rockstar.” In her book, Nicole shares the same strategies she uses for her profit coaching [...]

Biggest Business Lesson of 2011: Be (Gasp!) Human

pattern

Earlier this month, I talked about the Bears (and how to keep them from eating your business). That post sort of explains the comeback to small biz ownership I made last year. But it’s not the whole story. Nope. See, this is the anniversary of something pretty darn huge for me. Something that — on [...]

The PB&J Guide to Building a Tasty Brand

Young boy licks his fingers while eating a PB&J - Is your marketing lickable?

Peanut Butter and Jelly. Two simple, timelessly appealing ingredients. Like most of us, you probably became a fan in childhood. Of the PB&J, I mean. I know it was the only thing my little brother would eat. Period. White bread, creamy peanut butter and grape jelly (he wouldn’t touch it if we used a lumpy [...]