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Over-Exposed: When Too Much Marketing is Bad for Business

featherless chicken in a sexy pose

  In the last few weeks, nearly everyone I know lamented the fact that a certain marketer’s program (it starts with a ‘B’) had taken over the interwebz. Affiliate marketers — even people we trusted! — were hawking their bonuses left and right, and relentlessly reminding us to registerregisterregister. It got so bad that people unsubscribed [...]

The Secret Santa Chef (Because Solopreneurs Deserve a Holiday Party, too)

Santa claus hat

Call me sentimental, but the one thing I miss about having a J-O-B (besides the regular paycheck) is the annually weird holiday office party. You know…when company politics meet the holiday spirit, it usually plays out a little like a “Fringe” episode (season 3, of course). Especially if you draw the ONE person in the [...]

NaNoWriMo Project: Postcards and Love Letters from the Chef

1280-handwritten-love-letters-oragami-hearts

This November is National Novel Writing Month (aka NaNoWriMo). It’s also Contentpalooza time with Kelly Kingman. And, because I’ve felt the need to inject some inspiration and renewed passion into my writing, I signed up for both — as a way to stay accountable and committed to my own creativity. And to create some new [...]

Spinning Your Plates: How to Find Balance and Order

plate-spinning

For those of you just tuning in, this is the latest in a series of posts for The Zeus Experiment (by yours truly, Zeus of CitizenZeus.com), whereby I chronicle my learning curve and ups and downs in developing my own successful online business. Tea Silvestre, The Word Chef, is my mentor in this process. My [...]

Schrödinger’s Email List: Are Your Readers Dead or Alive?

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If you’re any sort of geek, you know about Schrödinger’s Cat. Is it alive? Or isn’t it? You won’t know until you open the dang box. Which brings me to next point: Your eMail list is a lot like that cat. If you think you have one, but you never send out an email, it [...]

The Great Email Experiment (or, Why Your Inbox is the Best Social Media Channel to Grow Your Biz)

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Last month, a couple of folks I know (yep…Carney folks!) were lamenting the fact that there seemed to be an unusual number of people unsubscribing — or, worse! complaining about SPAM — every time they sent an email to their lists. Feelings of panic, fear and frustration were jumping around the discussion like a bunch [...]

The PB&J Guide to Building a Tasty Brand

Young boy licks his fingers while eating a PB&J - Is your marketing lickable?

Peanut Butter and Jelly. Two simple, timelessly appealing ingredients. Like most of us, you probably became a fan in childhood. Of the PB&J, I mean. I know it was the only thing my little brother would eat. Period. White bread, creamy peanut butter and grape jelly (he wouldn’t touch it if we used a lumpy [...]