eMail Marketing


Last month in the Digital Dining Room, the group’s mission was to create a welcome email that would help them get to know their subscribers on a deeper level. Here’s how we got them there: Step One: Brainstorm three questions they could ask a new subscriber that would cause the least amount of friction (so more people would be apt to respond). Many marketing “experts” will tell you to ask your new folks to...

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Julia leaned back in her chair and watched her laptop power-up. Coffee. It was 5:42 in the morning. And coffee was about the only coherent thought she could muster. She opened her Google calendar. What time is that appointment again? She had a 10:30 call with a prospective client and she wanted to be ready. Good. Still got plenty of time. She opened her Gmail. Damn new tabs system. Now it felt like she had five mailboxes to check....

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  In the last few weeks, nearly everyone I know lamented the fact that a certain marketer’s program (it starts with a ‘B’) had taken over the interwebz. Affiliate marketers — even people we trusted! — were hawking their bonuses left and right, and relentlessly reminding us to registerregisterregister. It got so bad that people unsubscribed from lists faster than you could say, finger-lickin’...

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Call me sentimental, but the one thing I miss about having a J-O-B (besides the regular paycheck) is the annually weird holiday office party. You know…when company politics meet the holiday spirit, it usually plays out a little like a “Fringe” episode (season 3, of course). Especially if you draw the ONE person in the office you really despise for the Secret Santa exchange. Amiright? Thankfully, that kind of ew...

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This November is National Novel Writing Month (aka NaNoWriMo). And, even though I won’t be working on my novel, I want to push myself to create some new writing habits. At first I thought I’d try my hand at short stories. But then I remembered my Box... I have a confession: there’s a huge box in my closet FULL of stationery. (Yes, still. Even though I did this same thing last year, there have been new purchases!) All...

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For those of you just tuning in, this is the latest in a series of posts for The Zeus Experiment (by yours truly, Zeus of CitizenZeus.com), whereby I chronicle my learning curve and ups and downs in developing my own successful online business. Tea Silvestre, The Word Chef, is my mentor in this process. My posts are a mixture of philosophical perspective and nuts and bolts sharing. I will start by confessing that I am not a corporate...

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