Features and Benefits


Feed Me a Story

Feed Me a Story


Posted By on Jan 23, 2012

Stories are food. Feed everyone and be willing to let them feed you. Remember humans love stories — it’s hardwired into how we learn and grow. Why did you start your business? That’s a story. Who are your best customers (and what makes them the best)? That’s another story. How does your product work? That’s an entirely different story. But in order for us to hear them as stories, you need to show us with a narrative. You’ve got to...

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Hint: Don’t Throw it Against the Wall When I was a youngster (in the days before the Internet was part of anyone‘s marketing plan), I spent my nights at the UC Davis Extension learning the “official” rules of “Product-Price-Place-Promotion.” One of my first professors (I think his name was Mr. Aguilar) had a strange attachment to the term “pasta marketing.” He must’ve used this...

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The Five Basic Marketing Foods for a Healthy Bottom Line Eating healthy can sometimes be a tricky thing.  Especially if you’ve got a sweet tooth. Or a penchant for all-things-fried. When we don’t make good choices, we end up feeling pretty miserable. And not just because we can’t see our feet any longer. It really sucks when your bottom line won’t fit into your favorite jeans! The same is true for your...

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The $64,000 question is: Do your customers want to buy what you’re selling? If you’ve done your marketing homework (i.e., market research), and you know without a doubt that your product or service is something people need and/or want, yet you still fail to generate sales, then there’s something missing in your marketing messages. You may be talking about features and not benefits. In short, you’re not...

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