Market Research


Last month in the Digital Dining Room we focused on Market Research. Specifically, how the heck do you find out what your Ideal Client is ready and willing to pay for? Because there’s a difference between them needing and wanting something. Traditional business folks would call this the difference between a chronic need and an acute need. For example, I knew I needed to take better care of my health (eat better, exercise), but...

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I have news for you. I’m not Brian Clark. I don’t have his name recognition or his mad copy writing skillz. I’m also not Danielle LaPorte or Marie Forleo or even Danny Iny. Nor am I looking for World Domination. And it’s not that I don’t want to be successful. I do. That kinda makes it hard to be me. Maybe you feel like that, too? Like if people just knew who you were you’d have all the traffic...

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Question: My corporate training business has been doing well in the local markets where we live. But how to do we get national clients and expand our business? On a small budget of course. How can we get that kind of reach to potential corporate clients without spending money on a huge national publication or expensive conference? Growing a business beyond the borders of your local network is similar to building a business in your own...

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This is a guest post by Jessica Oman of Write Ahead. I invited her here because her expertise is business plans — something we need to be talking about more on The Word Chef blog. Please give her a warm welcome. Did you hear the one about the entrepreneur who hired bikini-clad models to market a delicious organic barbecue sauce to moms with young kids? …Didn’t think so. This is a typical example of what I’m...

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Prosperity’s Kitchen worked! After 13 weeks of marketing missions, guest mentors and collaborations, we (participants and producers) witnessed the power of accountability and applying new learnings in a group setting. In other words, sh*t got done. In fact, the amount of progress made by the participants was so substantial that it almost had me start working on Season Two. Almost. Let’s be honest. It wasn’t all a bed...

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In case you’ve just now arrived on the scene, here’s the backstory: I’m currently conducting a 13-week teaching/gamification experiment called “Prosperity’s Kitchen.” It’s an online class for solopreneurs to learn the ins and outs of marketing themselves in the digital world. The twist? It’s structured like a reality TV competition. This particular experiment is meant to measure whether...

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