Marketing Budget


This is a guest post by Samar Owais Marketing is a lot like cooking— easy for those who enjoy it and hell on earth for those who don’t. Until a couple of years ago, I sucked at both. While I didn’t kill my business or food poison anyone in my family, I came dangerously close a few times. And while my family would love to have me publish my cooking misadventures for the world to read, it’s not going to happen any time soon....

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Question: My corporate training business has been doing well in the local markets where we live. But how to do we get national clients and expand our business? On a small budget of course. How can we get that kind of reach to potential corporate clients without spending money on a huge national publication or expensive conference? Growing a business beyond the borders of your local network is similar to building a business in your own...

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This is a guest post by Jessica Oman of Write Ahead. I invited her here because her expertise is business plans — something we need to be talking about more on The Word Chef blog. Please give her a warm welcome. Did you hear the one about the entrepreneur who hired bikini-clad models to market a delicious organic barbecue sauce to moms with young kids? …Didn’t think so. This is a typical example of what I’m...

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I must confess: beyond the pleasures that come with watching a slew of manly men in tight pants run around and get sweaty, I’m not really a fan of football. I watch to support Mr. Perfect’s interests and because (let’s face it) he’s holding the remote. What I DO love about Superbowl are the get-togethers. Family and friends spending quality time around the digital fire ring, ingesting lots of cheese-based food...

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During our mentoring wrap-up call last week, I asked Zeus for some feedback about what I might’ve done better or differently during our time together — something that could’ve possibly made a bigger difference to him and his marketing efforts. One of the things he mentioned was the need to see and understand the big picture from the get-go — how marketing is supposed to fit into overall business efforts —...

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You’re at the crossroads. (And I totally feel your pain.) We both know there aren’t enough minutes in the day to finish up all that work on your plate. Clients are trying to track you down. And the emails and phone calls are coming in faster than you can respond. And don’t even get me started about the budget. It’s tight enough as it is without thinking about adding to the expense column. But here’s the...

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