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What Small Biz Owners Can Learn from Superbowl Ads (Besides How to Waste Ungodly Amounts of Money)

Superbowl marketing advertising

I must confess: beyond the pleasures that come with watching a slew of manly men in tight pants run around and get sweaty, I’m not really a fan of football. I watch to support Mr. Perfect’s interests and because (let’s face it) he’s holding the remote. What I DO love about Superbowl are the get-togethers. [...]

Marketing: It’s Not What You Think (and, Why Knowing the Truth Matters)

Flesh kiwi cut ripe orange. Product of genetic engineering. Computer assembly.

During our mentoring wrap-up call last week, I asked Zeus for some feedback about what I might’ve done better or differently during our time together — something that could’ve possibly made a bigger difference to him and his marketing efforts. One of the things he mentioned was the need to see and understand the big [...]

When You Just Need to Get ‘Er Done! Employees vs. Independent Contractors

screaming-woman

You’re at the crossroads. (And I totally feel your pain.) We both know there aren’t enough minutes in the day to finish up all that work on your plate. Clients are trying to track you down. And the emails and phone calls are coming in faster than you can respond. And don’t even get me started [...]

Review: Ruzuku Platform – Teach Online Courses with Ease

ruzuku logo

If you’ve ever wanted to teach an online course but you’ve struggled with the prospect of setting up a membership-type site (complete with scheduled/drip content), there’s a new service you should consider. It’s called ruzuku and you can find it online at ruzuku.com. Ruzuku’s tagline is “Ridiculously easy online course creation,” and I’d have to [...]

Book Marketing Lessons from a Finance Rockstar

Nicole-Fende-Finance-Rock-Star-Headshot

As the President of Small Business Finance Forum, Nicole Fende, aka the Numbers Whisperer™ is a credentialed actuary with experience as a Chief Financial Officer, Investment Banker, and successful entrepreneur. She’s also the author of the new book, “How to be a Finance Rockstar.” In her book, Nicole shares the same strategies she uses for her profit coaching [...]

Bigger Bang for your Marketing Bucks (and grocery dollars)

which grocery store

A guest post by Nicole Fende, the Numbers Whisperer™  We’re going to start by talking groceries. Don’t worry, I’ll sneak in the finance. Since Tea is The Word Chef, groceries seem appropriate. When you go to the grocery store you may be like me, and have a list. Big shout out to the Type As [...]