What Small Biz Owners Can Learn from Superbowl Ads (Besides How to Waste Ungodly Amounts of Money)

What Small Biz Owners Can Learn from Superbowl Ads (Besides How to Waste Ungodly Amounts of Money)

I must confess: beyond the pleasures that come with watching a slew of manly men in tight pants run around and get sweaty, I’m not really a fan of football. I watch to support Mr. Perfect’s interests and because (let’s face it) he’s holding the...
Marketing: It’s Not What You Think (and, Why Knowing the Truth Matters)

Marketing: It’s Not What You Think (and, Why Knowing the Truth Matters)

During our mentoring wrap-up call last week, I asked Zeus for some feedback about what I might’ve done better or differently during our time together — something that could’ve possibly made a bigger difference to him and his marketing efforts. One of...

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