Word Chef | Tea Silvestre - Marketing Consultant, Writer
Helping You Find and Share Your Secret Sauce with the World!
In the last few weeks, nearly everyone I know lamented the fact that a certain marketer’s program (it starts with a ‘B’) had taken over the interwebz. Affiliate marketers — even people we trusted! — were hawking their bonuses left and right, and relentlessly reminding us to registerregisterregister. It got so bad that people unsubscribed [...]
About a month ago, I made a conscious decision to spend more time over on Google+. I did this knowing that the odds are you’re not hanging out there (yet) — even if you do have a G+ account. I did this even though I have no desire to learn some newfangled social media [...]
Yes, we all know it’s about quality, not quantity. But still. It’s tempting to want to take shortcuts with building your connections on social media. After all, at some point, you DO need a critical mass to help you get traction. But when we stoop to buying Facebook likes (even if it’s just a well-meaning [...]
Last week, I finally got back on the podcasting horse with an interview I’ve been looking forward to since before Thanksgiving. This one involved Brandon Mendelson (aka BJ Mendelson), an ex-marketer whose recently published book, “Social Media is Bullshit,” has been getting mostly favorable reviews. (A lot of the flack comes from folks who make a [...]
Beth and I met last year in a guest blogging class taught by Jon Morrow, and it wasn’t long before we’d hit it off. We’ve even managed to meet up in person a few times, and it’s always an energizing exchange when we get the chance to talk. This interview was no different. (You can [...]
Last month, a couple of folks I know (yep…Carney folks!) were lamenting the fact that there seemed to be an unusual number of people unsubscribing — or, worse! complaining about SPAM — every time they sent an email to their lists. Feelings of panic, fear and frustration were jumping around the discussion like a bunch [...]
I was introduced to Laura via Nicole Fende (aka The Numbers Whisperer) and immediately took a shine to her writing. And not just because she works … [Read More...]
