Social Media


  In the last few weeks, nearly everyone I know lamented the fact that a certain marketer’s program (it starts with a ‘B’) had taken over the interwebz. Affiliate marketers — even people we trusted! — were hawking their bonuses left and right, and relentlessly reminding us to registerregisterregister. It got so bad that people unsubscribed from lists faster than you could say, finger-lickin’...

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  About a month ago, I made a conscious decision to spend more time over on Google+. I did this knowing that the odds are you’re not hanging out there (yet) — even if you do have a G+ account. I did this even though I have no desire to learn some newfangled social media platform (another one? really?). And despite the fact I hate to give Google anymore control over my life than it already has, I made the conscious...

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Yes, we all know it’s about quality, not quantity. But still. It’s tempting to want to take shortcuts with building your connections on social media. After all, at some point, you DO need a critical mass to help you get traction. But when we stoop to buying Facebook likes (even if it’s just a well-meaning ad that promotes your page), things can backfire. (Ask me sometime about my first month on Facebook where I...

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Last week, I finally got back on the podcasting horse with an interview I’ve been looking forward to since before Thanksgiving. This one involved Brandon Mendelson (aka BJ Mendelson), an ex-marketer whose recently published book, “Social Media is Bullshit,” has been getting mostly favorable reviews. (A lot of the flack comes from folks who make a living from social media.) You can listen to the interview in...

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Beth and I met last year in a guest blogging class taught by Jon Morrow, and it wasn’t long before we’d hit it off. We’ve even managed to meet up in person a few times, and it’s always an energizing exchange when we get the chance to talk. This interview was no different. (You can listen to our chat in its entirety on BlogTalkRadio here.) Beth’s the author of the brand new book, Pinfluence: The Complete...

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Last month, a couple of folks I know (yep…Carney folks!) were lamenting the fact that there seemed to be an unusual number of people unsubscribing — or, worse! complaining about SPAM — every time they sent an email to their lists. Feelings of panic, fear and frustration were jumping around the discussion like a bunch of caged, crack head monkeys — it wasn’t a pretty site. I’ll admit that I used to...

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