Target Market


Last month in the Digital Dining Room we focused on Market Research. Specifically, how the heck do you find out what your Ideal Client is ready and willing to pay for? Because there’s a difference between them needing and wanting something. Traditional business folks would call this the difference between a chronic need and an acute need. For example, I knew I needed to take better care of my health (eat better, exercise), but...

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This post was originally published on WPProBusiness.com During the Gold Rush, the Boudin family, well known master Bakers from France, came to the San Francisco area. They discovered that the sourdough yeast cultures there were very unique and they eventually became famous for their bread with this special flavor. Miners flocked to this bakery every morning to get their hands on that delicious treat. The Boudin Family Since 1849, the...

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Question: My corporate training business has been doing well in the local markets where we live. But how to do we get national clients and expand our business? On a small budget of course. How can we get that kind of reach to potential corporate clients without spending money on a huge national publication or expensive conference? Growing a business beyond the borders of your local network is similar to building a business in your own...

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This is a guest post by Jessica Oman of Write Ahead. I invited her here because her expertise is business plans — something we need to be talking about more on The Word Chef blog. Please give her a warm welcome. Did you hear the one about the entrepreneur who hired bikini-clad models to market a delicious organic barbecue sauce to moms with young kids? …Didn’t think so. This is a typical example of what I’m...

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I must confess: beyond the pleasures that come with watching a slew of manly men in tight pants run around and get sweaty, I’m not really a fan of football. I watch to support Mr. Perfect’s interests and because (let’s face it) he’s holding the remote. What I DO love about Superbowl are the get-togethers. Family and friends spending quality time around the digital fire ring, ingesting lots of cheese-based food...

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During our mentoring wrap-up call last week, I asked Zeus for some feedback about what I might’ve done better or differently during our time together — something that could’ve possibly made a bigger difference to him and his marketing efforts. One of the things he mentioned was the need to see and understand the big picture from the get-go — how marketing is supposed to fit into overall business efforts —...

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