7 Ways to Use Facebook to Find and Research Your Target Market

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It used to be (in the olden days) that if you wanted to really understand your customers, you would need to pay dearly for the information. Market Research firms around the world still command a pretty penny for conducting statistically valid research projects for the big corporations who can afford to foot the bill. Guess [...]

Biggest Business Lesson of 2011: Be (Gasp!) Human

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Earlier this month, I talked about the Bears (and how to keep them from eating your business). That post sort of explains the comeback to small biz ownership I made last year. But it’s not the whole story. Nope. See, this is the anniversary of something pretty darn huge for me. Something that — on [...]

Build Your Brand and Your Business Without Cash (A True Story!)

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When I first started my consulting practice I used a combination of just three funding sources: savings, credit cards and a little thing called barter. Bartering can be great fun — especially when you find someone who has what you need and who needs what you have, right? Most of us in business are familiar [...]

Finding and Working with Your Ideal Customers: 11 Perspectives

chef holding sign that says ideal customers

No one wants to work with less-than-ideal customers, but how do you find them? Our September Word Carnival bloggers tackled this topic with gusto! Here are our posts: Clare Price of Find Your Online Voice: You Can’t WIN ‘Em All Sharon Hurley Hall of Get Paid to Write Online: Connecting with Your Writing Clients Ivana S. Taylor of DIY Marketers: How [...]

Business Relationships: Start, Nurture or End Them

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Relationships are the life blood of your business! So it’s important to pay attention to them. Our August Word Carnival bloggers tackled this topic with gusto! Here are our posts: evan austin of Graphics (and more!) by evan austin: Tossing Rings on Bottles/Starting Business Relationships Sandy McDonald of Why You Must Blog: Business Relations: An Oxymoron? Ivana S. Taylor [...]

How to Engage with Your Prospects Online

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As more and more people jump on the social media bandwagon, it can be harder and harder to get your message heard. We all know we’re supposed to engage our fans and followers, but how? This month’s carny bloggers address this topic head on: Annie Sisk of Pajama Productivity: Your Prospects Are Just Not That Into You (and [...]

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