Word Chef | Tea Silvestre - Marketing Consultant, Writer
Helping You Find and Share Your Secret Sauce with the World!
How’re you feeling about your business and where it’s headed? Hunky dory? Or just hunky? Is there a nagging voice in the back of your head screaming that your projects will never be Grade-A material? Are you constantly taking one course after another in order to get to the place of I-Know-What-the-Hell-I’m-Doing so you can launch that [...]
“New mouth, New rules!” — The Doctor Worried that your marketing sounds a lot like everyone else’s? It happens. To the best of us! Usually because we’re too insecure to throw away those sales page blueprints and email templates and create our own path. We’re afraid to stop listening to the advice of the A-Listers [...]
A few weeks ago, I read this article on the Future of Ink site and thought, Sweet Baby Lettuce! This is just what I’ve been waiting for. The post (guest written by the CEO of Glossi) likened the new platform to the newspapers in Harry Potter: Do you remember the newspaper in the Harry Potter movies? [...]
I’m the oldest of 6 kids. And I’ve always been overly enthusiastic about my own ideas. Which of course means, I’m bossy a natural leader. Whether I was organizing a backyard production of Cinderella with my siblings (and any other neighborhood kid lucky enough to enter my gravitational pull), or I was enlisting the playground [...]
na·ive [nah-eev] adjective having or showing a lack of experience, judgment, or information; credulous: She’s so naive she believes everything she reads. It’s easy to see looking through the rear-view mirror that one of my biggest life lessons is trust. Who to trust. When to trust. How to trust. My problem? I trust people too much. [...]
You and I may never meet in real life. So there are a few things you might never learn about me. The fact that I’m 6 ft. tall, for instance. Or, that I generally operate on the “piles and post-its” filing system. (But those are just surface quirks. Not the deeper, more meaningful kind to [...]
It used to be (in the olden days) that if you wanted to really understand your customers, you would need to pay dearly for the information. Market Research firms around the world still command a pretty penny for conducting statistically valid research projects for the big corporations who can afford to foot the bill. Guess [...]
Earlier this month, I talked about the Bears (and how to keep them from eating your business). That post sort of explains the comeback to small biz ownership I made last year. But it’s not the whole story. Nope. See, this is the anniversary of something pretty darn huge for me. Something that — on [...]
When I first started my consulting practice I used a combination of just three funding sources: savings, credit cards and a little thing called barter. Bartering can be great fun — especially when you find someone who has what you need and who needs what you have, right? Most of us in business are familiar [...]
No one wants to work with less-than-ideal customers, but how do you find them? Our September Word Carnival bloggers tackled this topic with gusto! Here are our posts: Clare Price of Find Your Online Voice: You Can’t WIN ‘Em All Sharon Hurley Hall of Get Paid to Write Online: Connecting with Your Writing Clients Ivana S. Taylor of DIY Marketers: How [...]
I was introduced to Laura via Nicole Fende (aka The Numbers Whisperer) and immediately took a shine to her writing. And not just because she works … [Read More...]
