Word Chef | Tea Silvestre - Marketing Consultant, Writer
Helping You Find and Share Your Secret Sauce with the World!
How’re you feeling about your business and where it’s headed? Hunky dory? Or just hunky? Is there a nagging voice in the back of your head screaming that your projects will never be Grade-A material? Are you constantly taking one course after another in order to get to the place of I-Know-What-the-Hell-I’m-Doing so you can launch that [...]
Prosperity’s Kitchen worked! After 13 weeks of marketing missions, guest mentors and collaborations, we (participants and producers) witnessed the power of accountability and applying new learnings in a group setting. In other words, sh*t got done. In fact, the amount of progress made by the participants was so substantial that it almost had me start working on [...]
Ever feel like all that marketing you need to do would be a piece of (ahem) cake if it weren’t for the technology? Even those of us who’re comfortable with computers can bump up against cyber ghosts, monsters and brute force zombies. Allow me to share a little story… Mondays we broadcast Prosperity’s Kitchen. On one such fine [...]
I stumbled on Jen Louden about a year ago, while researching different classes on teaching. I’ve found her credible and genuine and full of heart. She is an “A-lister” who doesn’t take herself too seriously and is always willing to share something that matters. She’s the best-selling author of six (count ‘em!) books, including the [...]
In case you’ve just now arrived on the scene, here’s the backstory: I’m currently conducting a 13-week teaching/gamification experiment called “Prosperity’s Kitchen.” It’s an online class for solopreneurs to learn the ins and outs of marketing themselves in the digital world. The twist? It’s structured like a reality TV competition. This particular experiment is meant [...]
Stuck in research land again? Trying to get inside the mind of your Ideal Client? Maybe you’ve heard about this thing called a “focus group” and you thought, Yeah, that’s what we need to do! Mmmm. Perhaps. A focus group can be helpful. It can also take you down a country road, if you’re not careful. Where the [...]
Tina Robbins, a “core spirit” life coach from Denver, CO, emailed this week’s suggestion. Here’s what she had to say: Spaghetti and meatballs is one of my go-to comfort foods. There’s something about the richness of the meatballs and the noodly pasta goodness that is warm and cozy. It’s a little fancier than just plain [...]
During our mentoring wrap-up call last week, I asked Zeus for some feedback about what I might’ve done better or differently during our time together — something that could’ve possibly made a bigger difference to him and his marketing efforts. One of the things he mentioned was the need to see and understand the big [...]
Last week, I finally got back on the podcasting horse with an interview I’ve been looking forward to since before Thanksgiving. This one involved Brandon Mendelson (aka BJ Mendelson), an ex-marketer whose recently published book, “Social Media is Bullshit,” has been getting mostly favorable reviews. (A lot of the flack comes from folks who make a [...]
I don’t know about you, but I’ve had enough hot air. I’m ready to breathe deep that cool, invigorating air of reality, and shovel the “snow” off my business. Yes, the pun is intentional (and seasonal!). Anyone who tells you that you just need a good idea, a ten-hour work week, and the right internet [...]
I was introduced to Laura via Nicole Fende (aka The Numbers Whisperer) and immediately took a shine to her writing. And not just because she works … [Read More...]
