Writing Tips


Did you know that your About Page is one of your website’s most important tools? For some of us, it’s probably one of THE most-visited pages on the entire site. And that’s because people want to know who they’re about to do business with. Are you trustworthy? Do you know what the hell you’re doing? Do I even like you? Important questions! So you’d be doing your bottom line a huge favor to make sure...

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This is a guest post by Marcia Yudkin If you hate screaming headlines, exaggerations and a hard sell, you may find it hard to know how to write copy that presents you and your offerings in an interesting way. Simply describing what you do in no-frills fashion may seem too dull. Keep in mind that to someone with an overflowing toilet at midnight, the phrase “24-hour emergency service” is flowery enough. To make sure you’re including...

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Writing copy for your website or other marketing materials isn’t always easy. And unless you’re a professional copy writer (and sometimes even when you are), the blank screen of your computer can feel like it’s taunting you: You’ve got no idea what you’re doing, do you? Sure, there are plenty of copy writing templates out there — and you definitely can learn a thing or two from using them —...

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This post was originally published on WPProBusiness.com During the Gold Rush, the Boudin family, well known master Bakers from France, came to the San Francisco area. They discovered that the sourdough yeast cultures there were very unique and they eventually became famous for their bread with this special flavor. Miners flocked to this bakery every morning to get their hands on that delicious treat. The Boudin Family Since 1849, the...

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This is a guest post by Adrienne Erin When writing for your blog, it isn’t always easy to come up with new ideas. Posting four to eight times a month means finding effective ways to create content that will engage and entertain readers on a regular basis. When you need to cook up great writing, questions can often provide the best answers. Cooking Up Ideas with Twitter Scanning social media sites such as Twitter can help you...

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Did you know that online surveys don’t have to be boring? Gathering feedback is a necessary part of running a business, but the process doesn’t necessarily have to be dull. Instead, surveys can be fun, engaging platforms where businesses talk to their respondents on a human level. After all, someone who’s enjoying the process is much more likely to give enthusiastic and thorough responses. If you’d like to...

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