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Julia H“Tea’s helped me with my message…
by giving me solid guidelines and action items to get stuff done. She is not for the faint at heart and cracks a mean whip but it the most authentic person I know. Looking to hone your marketing efforts, the Chef is your gal.
Lee Drozak“Tea’s helped me to think differently…
— on a daily basis — about who my target clients are and the best way to communicate with them. That’s huge! Tea’s advice is current and savvy and you know you are on the cutting edge when working with her.
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It’s really important to find someone who’s got a lot of experience, knows the ropes, and is still open and growing her/himself. And I LOVE the tough love: do the work or you’re out. You know, I’ve bought a lot of programs and read and listened to and watched endless webinars and …. now I’m doing the work. That makes all the difference.
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Latest Articles…
Mise en place! Rock Your Project and Client Management with ASANA
I'm a small, mostly one-woman show here at Story Bistro (translation: I don't have Sous Chef). And if you're like me, your operational budget barely has room for bells, let alone whistles. But that doesn't mean you can't make the most of what you do have. You just...
Wordification: Cook Up a Creative Title, Brand or Product Name
You've seen other people do it. Stephen Colbert used to do it all the time. George Bush (Jr) is probably still doing it. Both of them got pretty famous for their efforts (although, for different reasons). That word they create is sometimes called a portmanteau, but I...
Bigger Bang for your Marketing Bucks (and grocery dollars)
A guest post by Nicole Fende, the Numbers Whisperer™ We’re going to start by talking groceries. Don’t worry, I’ll sneak in the finance. Since Tea is the Chef, groceries seem appropriate. When you go to the grocery store you may be like me, and have a list. Big shout...
Solopreneurs and Online Marketing: What’s Working, What’s Failing
Just last month, we wrapped up a survey here on the topic of Solopreneurs and their online marketing practices. The goal? To find out exactly what folks are doing, what's working for them and what's failing. To establish some benchmarks -- not necessarily of best...
True Confessions: I’ve Used and Abused My Body (and it’s Finally Caught Up With Me)
For those of you who don't follow my personal exploits (yes, I've got a blog for those), I was recently diagnosed with not one, but FIVE potentially chronic issues: Vitamin D deficiency Gall stones (I'm one episode away from having it out surgically) Fatty, enlarged...
Case Study: Using Email Marketing to Deepen Relationships
Last month in the Digital Dining Room, the group's mission was to create a welcome email that would help them get to know their subscribers on a deeper level. Here's how we got them there: Step One: Brainstorm three questions they could ask a new subscriber...
Writing Prompt: Your Soap Box
What do you stand for? Questions to get you started: What's bugging you about how your competitors operate? What do you see happening that needs to stop? What positive changes need to be made in your industry or line of business that everyone else seems to overlook or...
How to Stand Out, Stand Up, and Help Change the Business World
Do you look the same as your competitors? SOUND the same? You might find this hard to believe, but even with my branding background, I've had a blind spot about HOW to stand out from the crowd. Differentiation -- that fancy word for your Unique Value Proposition -- is...
Must-Have Kitchen Tool: The (Sales) Funnel
Marketing: It’s Not What You Think (and, Why Knowing the Truth Matters)
During our mentoring wrap-up call last week, I asked Zeus for some feedback. I wanted to know what I might've done better or differently during our time together -- something that could've possibly made a bigger difference to him and his marketing efforts. One of the...
10 Solid Tips for Marketing Your Online Courses
This is a guest post from one of our Digital Dining Room members, Abe Crystal of ruzuku.com. If there’s one question we hear at ruzuku over and over again, it’s, "How do I effectively market and promote my online course?" Fundamentally? Marketing your course is STILL...
The Hero of the Story: How to Keep Your Dinner Guest in Mind
How to Eat Your (Marketing) Artichoke
Behind the Scenes of AmyTV
Some of you may have seen Amy's video series, Content Marketing Stripped. She's created a total of 20 videos so far -- each one a gem filled with storytelling, humor and value. Perhaps (like me), you found yourself giggling out loud and sharing the videos with your...
Back of the House: How I Keep This Bistro Humming
One of the things I do each month with my Digital Dining Room group is host a Secret Supper. If I were an actual chef (and not just a metaphorical one), those Secret Suppers would be intimate gatherings in my kitchen where I'd show my guests exactly how I make my...
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