Word Chef | Tea Silvestre - Marketing Consultant, Writer
Helping You Find and Share Your Secret Sauce with the World!
Prosperity’s Kitchen worked! After 13 weeks of marketing missions, guest mentors and collaborations, we (participants and producers) witnessed the power of accountability and applying new learnings in a group setting. In other words, sh*t got done. In fact, the amount of progress made by the participants was so substantial that it almost had me start working on [...]
In case you’ve just now arrived on the scene, here’s the backstory: I’m currently conducting a 13-week teaching/gamification experiment called “Prosperity’s Kitchen.” It’s an online class for solopreneurs to learn the ins and outs of marketing themselves in the digital world. The twist? It’s structured like a reality TV competition. This particular experiment is meant [...]
Stuck in research land again? Trying to get inside the mind of your Ideal Client? Maybe you’ve heard about this thing called a “focus group” and you thought, Yeah, that’s what we need to do! Mmmm. Perhaps. A focus group can be helpful. It can also take you down a country road, if you’re not careful. Where the [...]
During our mentoring wrap-up call last week, I asked Zeus for some feedback about what I might’ve done better or differently during our time together — something that could’ve possibly made a bigger difference to him and his marketing efforts. One of the things he mentioned was the need to see and understand the big [...]
Did you know that online surveys don’t have to be boring? Gathering feedback is a necessary part of running a business, but the process doesn’t necessarily have to be dull. Instead, surveys can be fun, engaging platforms where businesses talk to their respondents on a human level. After all, someone who’s enjoying the process is [...]
Unless you’ve been hiding under a rock, you know we’re in non-stop build mode around here (getting ready for the premiere season of Prosperity’s Kitchen this January). So yes, things ARE a little crazy. But that doesn’t stop my brain from thinking of new ways to crank up the volume — especially if it means [...]
Note: A few weeks ago, I published this post about blowing things up. That post literally got more comments than any other post I’ve ever received on this site. Clearly, I’m not the only one frustrated by the system as it exists. I’ve been getting a lot of questions and comments via email and social media about [...]
Just last month, we wrapped up a survey here on the topic of Solopreneurs and their online marketing practices. The goal? To find out exactly what folks are doing, what’s working for them and what’s failing. To establish some benchmarks — not necessarily of best practices, but of what we’re getting done (or, in the [...]
What We’re Doing, What’s Working and What’s Not Created from survey data collected from nearly 1,200 respondents during June 2012. A full length research report is also available. For more, click here. Embed this Infographic <a href=”http://thewordchef.com/2012/07/infographic-solopreneurs-online-marketing-2012-survey-results/”><img title=”Solopreneurs: How We Market Online” src=http://thewordchef.com/wp-content/uploads/2012/07/Solopreneurs-Online-Marketi.jpg alt=”Solopreneurs Online Marketing Survey Infographic” width=”600″ border=”0″ /></a>[Source: <a href='http://www.thewordchef.com'>The Word Chef</a>]
The Solopreneurs’ Marketing Survey continues to gather momentum, but we still need your help to reach our goal of 2,500 responses. Please join us by 1) taking the survey; and 2) sharing the link with your networks via social media. Thanks to tweets and social media shares by these folks, we’re currently at about 10% [...]
I was introduced to Laura via Nicole Fende (aka The Numbers Whisperer) and immediately took a shine to her writing. And not just because she works … [Read More...]
