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Latest Articles…
Find Your Purpose in the Tiny Details and Make a Big Difference
Ever wonder what the heck your purpose is? You've got a little business that you'd like to grow and sometimes you wonder if anyone really cares, right? If what you're doing matters in the larger scheme of things? If what you have to offer would ever prompt someone to...
The Manifesto: Why Your Business Needs One and How to Write It
I always encourage my clients to write a manifesto for their business. And no, I don't want you to write something creepy a la The Unibomber. This isn't about blowing people up. (Just their minds.) What I'm talking about here is clarity. Clarity for you. Clarity for...
10 Best Books for Learning the Art of Business Storytelling
Unless you live under a rock, you've likely heard by now that using stories in your marketing is the Golden Ticket to business success. There are scads of blog posts and books out there all telling you WHY storytelling is so important: Stories help our brains make...
Deep Fried Kool-Aid: a Marketing Parable
Build Your Brand and Your Business Without Cash (A True Story!)
When I first started my consulting practice I used a combination of just three funding sources: savings, credit cards and a little thing called barter. Bartering can be great fun -- especially when you find someone who has what you need and who needs what you have,...
The PB&J Guide to Building a Tasty Brand
Peanut Butter and Jelly. Two simple, timelessly appealing ingredients. Like most of us, you probably became a fan in childhood. Of the PB&J, I mean. I know it was the only thing my little brother would eat. Period. White bread, creamy peanut butter and grape jelly...
From Guest Post to Published Author: An Interview with Beth Hayden of “Pinfluence”
Beth and I met last year in a guest blogging class taught by Jon Morrow, and it wasn't long before we'd hit it off. We've even managed to meet up in person a few times, and it's always an energizing exchange when we get the chance to talk. This interview was no...
How To Write Fun and Engaging Survey Questions
This is a guest post by Josh Pigford Did you know that online surveys don't have to be boring? Gathering feedback is a necessary part of running a business, but the process doesn't necessarily have to be dull. Instead, surveys can be fun, engaging platforms where...
Is Your Ideal Client Trying to Tell You Something?
Last month in the Digital Dining Room we focused on Market Research. Specifically, how the heck do you find out what your Ideal Client is ready and willing to pay for? Because there's a difference between them needing and wanting something. Traditional business folks...
How to Keep Bears from Eating Your Business
If you've ever been camping in bear country, you know the drill. Lock up your food. Keep your trash safely stowed. And for cryin-out-loud, don't feed the bears! When it comes to your business, it's also a wise idea to safeguard something important: your values. Why?...
On Teaching: An Interview with Jennifer Louden
I stumbled on Jen Louden about a year ago, while researching different classes on teaching. I've found her credible and genuine and full of heart. She is an "A-lister" who doesn't take herself too seriously and is always willing to share something that matters. She's...
Get People to Hate You
This post is part of the 30-Day Bloom Your Online Relationships Challenge. If you'd like to play along, you can sign up here (don't worry -- it's FREE). We're all working through these small, powerful actions together and sharing our questions, learnings and...
10 Ways to Spice Up Your Writing and Let YOUR Voice Shine Through
Book Review: Epic Content Marketing
The Big Promise: How to tell a different story, break through the clutter, and win more customers by marketing less He's the head of the Content Marketing Institute, so Joe Pulizzi should know a thing or two about content marketing. And in this book, he gives plenty...
Book Review: Jab, Jab, Jab, Right Hook
The Big Promise: How to tell your story in a noisy, social world. My biggest problem with this book is its core metaphor. Boxing? Blood sports? Knocking out your prospects? What the hell were you thinking, Gary? It took everything I had to just get through the intro....
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