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Return on Influence: The Revolutionary Power of Klout, Social Scoring and More (an Interview with the Author)

Mark W. Schaefer, author of Return on Influence

Mark Schaefer stopped in at the Word Café last week and we had a chance to talk recently about his new book, Return on Influence. Here are the highlights: Q: How did you decide to write this book? I have to be honest…I’ve been watching this whole Klout thing from the sidelines and haven’t really [...]