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Bake a Bigger Pie (and Share it with the World)

Cherry Pie

If you ever want to create something remarkable with your life and your business, you need to start now to think bigger about what’s possible.

Here are 5 good habits to get into now. They’ll help you get to that place where you can start to think bigger about yourself, your life and your business:

Deep Fried Kool-Aid: a Marketing Parable

Kool-Aid Man

There’s a guy in San Diego named Charlie who likes to fry things. Weird things that most people would never think of. Stuff like Klondike bars, Girl Scout cookies, and Pop Tarts.

The Remarkable Purple Carrot: A Marketing Parable

purple carrots

Here in the West, purple carrots aren’t a commonly found in your local produce departments. In fact, you’ll probably have to go out of your way, by searching for them at the fringes: places like your farmer’s market or a specialty grocer.

There’s a little vegetable stand near my house where I can find maybe 3 or 4 at any given time (mostly because there’s a woman who comes in every morning and buys nearly all of them for herself). The shop owner literally can’t keep enough of these guys on hand.

In short, these guys are special. Remarkable even. And they’re almost certainly a topic of conversation when served to dinner guests. They’re so special, they make the chef look special, too.