Word Chef | Tea Silvestre - Marketing Consultant, Writer
Helping You Find and Share Your Secret Sauce with the World!
I must confess: beyond the pleasures that come with watching a slew of manly men in tight pants run around and get sweaty, I’m not really a fan of football. I watch to support Mr. Perfect’s interests and because (let’s face it) he’s holding the remote. What I DO love about Superbowl are the get-togethers. [...]
During our mentoring wrap-up call last week, I asked Zeus for some feedback about what I might’ve done better or differently during our time together — something that could’ve possibly made a bigger difference to him and his marketing efforts. One of the things he mentioned was the need to see and understand the big [...]
Last week, I finally got back on the podcasting horse with an interview I’ve been looking forward to since before Thanksgiving. This one involved Brandon Mendelson (aka BJ Mendelson), an ex-marketer whose recently published book, “Social Media is Bullshit,” has been getting mostly favorable reviews. (A lot of the flack comes from folks who make a [...]
Ever get so frustrated with the way things are that you’d like to blow it all up and start over? Mmm, hmmm. Me, too. Especially lately. (Fair warning: This is gonna include a bit of a rant.) Why my fuse is lit: Marketing successfully — whether online or off — requires passion, persistence and patience (among [...]
Every once in awhile, a book comes along that really makes sense. This? Yep, this is definitely one of them. If you’ve read Mike Michaelowicz’s The Toilet Paper Entrepreneur, then you’re already familiar with his friendly and accessible style, his sense of humor, and…well, his enthusiasm for entrepreneurship. But even if you’re asking, “Mike ‘Mik-whats-his-name?” [...]
My friend and colleague, Danny Iny (of Firepole Marketing) recently published a marketing manifesto titled “Naked Marketing” — and it’s been getting quite the reception around the interwebz. So much so, that people are creating lists of valuable resources around the idea of marketing naked. And those resources have been viewed even more times than [...]
Unless you’ve been living under a rock, you know that around here, figuring out your Secret Sauce is a pretty huge deal. That’s why I was so excited about the chance to talk with Erika Napoletano (the person behind the persona at RedHeadWriting.com). She’s got her own Signature Dish of unapologetic opinions and advice. And she’s developed [...]
Every great Chef has a signature dish – one that defines their culinary point of view and highlights their particular skill set. Ideally, these dishes are so unique that an informed gastronome could name the chef in a blind tasting. It’s the culinary equivalent of an artist finding their own style, or an author finding [...]
As the President of Small Business Finance Forum, Nicole Fende, aka the Numbers Whisperer™ is a credentialed actuary with experience as a Chief Financial Officer, Investment Banker, and successful entrepreneur. She’s also the author of the new book, “How to be a Finance Rockstar.” In her book, Nicole shares the same strategies she uses for her profit coaching [...]
If you’ve ever been camping in bear country, you know the drill. Lock up your food. Keep your trash safely stowed. And for cryin-out-loud, don’t feed the bears! When it comes to your business, it’s also a wise idea to safeguard something important: your values. Why? It’ll save you from the horrors of being eaten by Your [...]
I was introduced to Laura via Nicole Fende (aka The Numbers Whisperer) and immediately took a shine to her writing. And not just because she works … [Read More...]
