by Téa Silvestre Godfrey | Apr 9, 2024 | Storytelling, Writing Prompts
Do you dread writing your About Page (like you dread cleaning out the fridge)? You’re not alone. We all know we need one. And yes, it’s probably one of THE most-visited pages on your entire site. (Have you checked your Google Analytics lately? Go do it....
by Téa Silvestre Godfrey | Apr 19, 2024 | Case Studies, Writing Tips
Writing copy for your website or other marketing materials isn’t always easy. And unless you’re a professional copy writer (and sometimes even when you are), the blank screen of your computer can feel like it’s taunting you: You’ve got no idea...
by Téa Silvestre Godfrey | Apr 19, 2024 | Social Media
Have you met this guy? He’s a very sneaky sort of villain. He’s what we call around here an Evil Chef Robot. And he’s just one of several marketing-type enemies that could hurt your solo business. Let’s take a look-see, shall we? How to Spot...
by Téa Silvestre Godfrey | Apr 19, 2024 | Productivity
Are you like Julia? She signed up for every free e-course that she could find. She’s downloaded just about all the free templates, e-books and worksheets that are out there (and most — if not all — are languishing among digital dust bunnies on...
by Téa Silvestre Godfrey | Apr 19, 2024 | Productivity
It’s been too long since you published a blog post, am I right? I’ve noticed your silence online. (Are you still there?) I’ve looked for your latest article, but haven’t seen one for weeks. I’ve heard you talk about the struggle to say...
by Téa Silvestre Godfrey | Apr 19, 2024 | Ideal Heroic Client, Market Research
Meet Joshua Bell. He’s HUGE in the classical music world. A few years ago, he posed as a street musician in in Washington DC, and nobody paid him any attention. Normally, if you want to see this guy play, you have to shell out a minimum of $100 (that’s for...
by Téa Silvestre Godfrey | Apr 19, 2024 | Reader Spotlights
Welcome to Corkers Uncorked. These are some of my most treasured interviews — mostly because I get to know my readers (you!) on a whole different level. We focus on your astounding biz-related superpowers and origin stories. Bonus: you get to learn more about...
by Téa Silvestre Godfrey | Apr 18, 2024 | Bloom Your Online Relationships #BYOR30
This post is part of the 30-Day Bloom Your Online Relationships Challenge. The challenge is officially over, but you can still join us on Facebook to share your thoughts, questions, and a-ha moments. We’d love to have you join us! My own business coach is the...
by Téa Silvestre Godfrey | Apr 18, 2024 | Branding, Case Studies, Working with Marketing Professionals
(Or, does it just need a little freshening up?) When we start our ventures (if we do things right), we create branding that eventually accomplishes the goal of telling our story in a way that is unique, compelling and builds community. Both the visual and written...
by Téa Silvestre Godfrey | Apr 18, 2024 | Branding, Ideal Heroic Client
If you’ve been a freelancer or a small business owner for even a few months, I’m sure you’ve heard the advice, “Differentiate, or die.” The experts are like a dog with a bone: “Nail down your USP, if you want to succeed,” they say....
by Téa Silvestre Godfrey | Apr 18, 2024 | Storytelling
It’s an easy mistake to make. Especially when you’ve got some of the biggest brands in the world doing it, too. (Take AT&T, for example.) And there are SO many business coaches out there telling you you’re a rockstar. A phenomenaut. In short, a...
