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Latest Articles…
Uncorked: Bonita Richter Says Size Doesn’t Matter
Welcome to Corkers Uncorked. These are some of my most treasured interviews -- mostly because I get to know my readers (you!) on a whole different level. We focus on your astounding biz-related superpowers and origin stories. Bonus: you get to learn more about your...
How to be an Entrepreneurial Chef (not a Business Cook)
Visual Marketing: A Review and Interview with the Authors
I recently spoke with Anita Campbell of SmallBizTrends.com and BizSugar.com and David Langton of Langton Cherubino Group -- the co-authors of "Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design." If you'd like to listen to the...
Your Brand and the Marketing Rule of 7
Seven Swans a-Swiming! It’s Day 7 of the 12 Days of Branding. If you missed any of the series thus far, you can find them here. In today’s installment we’ll dive into the Marketing Rule of 7. Never heard of it? Read on! Let's start off today with a visualization...
A Pumpkin with a Plan (Or, How to Quit Being a Slave to Your Business)
Every once in awhile, a book comes along that really makes sense. This? Yep, this is definitely one of them. If you've read Mike Michaelowicz's The Toilet Paper Entrepreneur, then you're already familiar with his friendly and accessible style, his sense of humor,...
Brandscaping: An Interview with the Author, Andrew M. Davis
Just before Christmas, I picked up a new book called "Brandscaping: Unleashing the Power of Partnerships." And I really enjoyed it. So much so, that I added it to my Must Read Marketing List and then reached out to the author for an interview. Andrew Davis says...
Am I Doing My Marketing Right?
I'm currently conducting a 13-week teaching/gamification experiment called "Prosperity's Kitchen." It's an online class for solopreneurs to learn the ins and outs of marketing themselves in the digital world. The twist? It's structured like a reality TV competition....
Got Resistance? That’s FABulous. Let’s Use it.
“In a troubled time, you must become that which you are longing for.” – Stephen Jenkinson, Orphan Wisdom School Do you know? When I'm caught up in the world's chaos and anarchy, I long for peace. I want things to be OKAY. I want my son and my husband to find their...
Heartfelt Letters: One Woman’s Entrepreneurial Story
Prior to launching Story Bistro, I reached out to Word Chef readers and asked them to share their stories of entrepreneurial highs and lows as a way to both teach and inspire. If you've got an interesting story, please get in touch. I'll be sharing more of these...
My Big Why: On Motives, Mentors, and Defining Moments
This post first appeared on TheWordChef.com in October 2013. When our Word Carnival group decided an homage to parenthood and business was in order (congrats on your new son, Nick!), I felt a little lost about how I might approach this month's theme. Then I remembered...
The True Meaning of Your Unique Value Proposition (and How to Explain it Like a Pro)
It's Word Carnival time again! In this month's episode we learn all about the dreaded Unique Value Proposition (or USP), why it's so deceptively hard to figure out, and how you can nail it without having an emotional breakdown. Jargon is for jerks. Ninnies. Lazy...
The Evolution of Story Bistro (and other Juicy Tidbits)
Do you know Kim Doyal (aka The WordPress Chick)? She's got a super fun podcast that you should totally check out. Especially this week cuz I was her most recent guest. Listen in and if you have any questions, drop them into the comments here -- or there -- and I'll be...
Show Them You’re Listening
My own business coach is...
True Stories: How to Fully Prepare for Your Next Presentation
I was just eight years old when my father handed me the little hardcover book of inspirational stories and said, "You get to give a three-minute talk next month at church. This will help." For those not familiar with the Mormon ways, every member of the congregation...
What’s on Your Marketing Plate?
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