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Latest Articles…
The Marketing Plan is Dead. Long Live the Storytelling Framework
I have a confession: I've never really enjoyed writing marketing plans. There's math, and a bazillion details and research. And planning feels so...corporate. I did a LOT of it when I headed up various marketing departments earlier in my career. After all, we weren't...
My Personal Battle With Comparisonitis (and How I’m Making Peace)
She's a gnarly bitch that Comparisonitis. She and I bump heads at least once or twice a year. (When I was younger, it was more like once or twice a month.) You'd think I'd be less surprised now when she sidles up beside me. And not-so-innocently whispers in my ear,...
Remember You’re Already Connected
This post is part of the 30-Day Bloom Your Online Relationships Challenge. If you'd like to play along, you can sign up here (don't worry -- it's FREE). We're all working through these small, powerful actions together and sharing our questions, learnings and...
Give your community a gift… just because
This post is part of the 30-Day Bloom Your Online Relationships Challenge. If you'd like to play along, you can sign up here (don't worry -- it's FREE). We're all working through these small, powerful actions together and sharing our questions, learnings and...
Lovably Unpopular: An Interview with Erika Napoletano and a Chance to Win Her New Book
Unless you've been living under a rock, you know that around here, figuring out your Secret Sauce is a pretty huge deal. That's why I was so excited about the chance to talk with Erika Napoletano (the person behind the persona at RedHeadWriting.com). She's got her own...
Schrödinger’s Email List: Are Your Readers Dead or Alive?
If you're any sort of geek, you know about Schrödinger's Cat. Is it alive? Or isn't it? You won't know until you open the dang box. Which brings me to next point: Your eMail list is a lot like that cat. If you think you have one, but you never send out an email, it...
Speak Up! Why and How to Find Your Voice
This is a guest post by Zeus This week I quadrupled sign-ups for my mailing list, and re-taught myself some valuable lessons: Trust yourself. Be original in voice. Put quality first. Tap into your existing community. Write what you know. Here's what happened: My guest...
Brandscaping: An Interview with the Author, Andrew M. Davis
Just before Christmas, I picked up a new book called "Brandscaping: Unleashing the Power of Partnerships." And I really enjoyed it. So much so, that I added it to my Must Read Marketing List and then reached out to the author for an interview. Andrew Davis says...
Little-Known Ways to Cook Up Great Content
This is a guest post by Adrienne Erin When writing for your blog, it isn't always easy to come up with new ideas. Posting four to eight times a month means finding effective ways to create content that will engage and entertain readers on a regular basis. When you...
Deep Fried Kool-Aid: a Marketing Parable
Build Your Brand and Your Business Without Cash (A True Story!)
When I first started my consulting practice I used a combination of just three funding sources: savings, credit cards and a little thing called barter. Bartering can be great fun -- especially when you find someone who has what you need and who needs what you have,...
The PB&J Guide to Building a Tasty Brand
Peanut Butter and Jelly. Two simple, timelessly appealing ingredients. Like most of us, you probably became a fan in childhood. Of the PB&J, I mean. I know it was the only thing my little brother would eat. Period. White bread, creamy peanut butter and grape jelly...
From Guest Post to Published Author: An Interview with Beth Hayden of “Pinfluence”
Beth and I met last year in a guest blogging class taught by Jon Morrow, and it wasn't long before we'd hit it off. We've even managed to meet up in person a few times, and it's always an energizing exchange when we get the chance to talk. This interview was no...
How To Write Fun and Engaging Survey Questions
This is a guest post by Josh Pigford Did you know that online surveys don't have to be boring? Gathering feedback is a necessary part of running a business, but the process doesn't necessarily have to be dull. Instead, surveys can be fun, engaging platforms where...
Find Your Purpose in the Tiny Details and Make a Big Difference
Ever wonder what the heck your purpose is? You've got a little business that you'd like to grow and sometimes you wonder if anyone really cares, right? If what you're doing matters in the larger scheme of things? If what you have to offer would ever prompt someone to...
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